by Kelly Lindenau | Dec 21, 2021 | Solution Spotlight
Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions and taking action to deliver results. The portfolio combines bold research-based insights and curated models and frameworks with hands-on...
by Curtis Marshall, AnalyticsIQ | Dec 17, 2021 | Demanding Views
When we all started working remotely in the spring of 2020, I don’t think any of us could have foreseen how permanent the “new normal” would be. The line between our personal and professional lives was instantly blurred and the two worlds have grown even closer...
by Kelly Lindenau | Dec 17, 2021 | Industry News
Validity, a data management solution, partnered with Adobe as part of the Adobe Exchange Partner Program to help build upon existing synergies between Validity’s Everest email success platform and Adobe Campaign, which orchestrates, launches and measures...
by Dave Egloff, Gartner | Dec 15, 2021 | Demanding Views
The seller-centric go-to-market (GTM) strategy is outdated. And despite the rhetoric of being customer-centric, many B2B commercial leaders — spanning sales, marketing and customer service — remain stuck in this legacy mindset. Customers are speaking, and it’s...
by Kelly Lindenau | Dec 15, 2021 | Solution Spotlight
Scratchpad, Inc., provider of workspaces for revenue teams, launched the first workspace commenting system designed and built for sales organizations. Scratchpad’s workspace commenting system aims to eliminate the daunting process of searching for data and...
by Kelly Lindenau | Dec 13, 2021 | Industry News
Influitive Corporation, an engagement software provider for customer advocacy and online communities, acquired PostBeyond, a venture-backed SaaS company for employee advocacy and social selling. Influitive’s advocate-based system is designed to provide users...
by Klaudia Tirico | Dec 13, 2021 | Financial News
Celigo, an integration platform as a service (iPaaS) provider, raised $48 million in Series C funding led by OMERS Growth Equity and joined by NewSpring Capital. The company plans to use the investment to optimize end-to-end business automation for mid-market...
by Kelly Lindenau | Dec 13, 2021 | Industry News
Agent3, an end-to-end ABM provider, hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global accounts. In her new role, Groocock will work closely with key...
by Terry Moffatt, Channel Marketer Report | Dec 8, 2021 | Industry News
With still one calendar page to turn, there’s plenty of time for the news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021...
by Kelly Lindenau | Dec 7, 2021 | Financial News
Anchor, an autonomous billing platform, completed a $15 million seed-funding round led by Rapyd Ventures. The company seeks to completely automate the billing process by connecting businesses and their clients through a “live online agreement” that serves as a single...
by Kelly Lindenau | Dec 7, 2021 | Industry News
True Influence, an intent-based data and marketing provider powered by MeritB2B, welcomed The Trade Desk as its primary media buying platform to fulfill programmatic campaigns purchased through DisplayBase, True Influence’s integrated B2B media management...
by Kelly Lindenau | Dec 7, 2021 | Solution Spotlight
Snowflake’s Media Data Cloud aims to enable businesses to dynamically share, join and analyze collaborative data for identity, audience insights, targeting, activation and measurement. Back-Of-The-Box Details Snowflake’s Media Data Cloud...
