by Michael Rodriguez | May 24, 2021 | Solution Spotlight
The new Brand Tracker solution from SurveyMonkey is designed to continuously measure a brand’s key metrics and track their competitors, enabling brands to gain insight into consumer perception of their brand — from awareness to preference and purchase intent —...
by Harsha Kalapala, TrustRadius | May 21, 2021 | Demanding Views
Buyer intent data is a hot topic that has recently earned a bad rap. B2B marketers love the idea of predicting buyer behavior, but many struggle to pull the data together and actually make this strategy work. If you’re feeling this frustration, it’s likely...
by Kelly Lindenau | May 19, 2021 | Industry News
SugarCRM, a customer experience platform, enhanced the capabilities of its SugarPredict platform with artificial intelligence (AI) and automation. The updates seek to facilitate rapid and reliable marketing lead qualification and prioritization through AI-powered...
by Kelly Lindenau & Michael Rodriguez | May 19, 2021 | Industry News
As B2B marketers continue to navigate the digital-first, hybrid world of marketing, they are looking for new ways to engage their key accounts in meaningful ways to conversions and build their brand. This new mindset has challenged organizations to become more...
by Kelly Lindenau | May 17, 2021 | Industry News
Drift, a revenue acceleration platform, appointed Bart Hammond as Chief Customer Officer and Ryan Schultz as VP of Customer Success. The new hires will lead the company’s global field operation with a focus on helping build world-class customer experiences...
by Terry Moffatt | May 17, 2021 | Industry News
Incentive Solutions, a channel incentive management technology provider, has acquired through-channel marketing solutions and services vendor OneAffiniti to create a company that can provide seamless channel engagement experiences across major product...
by Michael Rodriguez | May 17, 2021 | Solution Spotlight
SetSail, an AI-powered sales tracking, motivation and empowerment platform, leverages AI to identify buying signals and provide recommendations for sales teams, and help them follow the best path of action to closing deals faster and building good selling habits....
by Kelly Lindenau | May 14, 2021 | Industry News
LinkedIn released its quarterly product update for its Sales Navigator platform, which includes the ability to generate automatic contact lists, notify organizations when an account leaves their website and more. The updates seek to help B2B sales teams strengthen...
by Sabrina Ferraioli, 3D2B | May 14, 2021 | Demanding Views
With 2020 in the rearview mirror, we can breathe a collective sigh of relief — and look at one of the big winners for the year: Inside sales. With its possibilities for selling virtually and potential for cutting overhead, inside sales was a clear winner and a...
by Michael Rodriguez | May 13, 2021 | Industry News
Forrester recently held its B2B Summit North America virtual event, an annual conference where B2B experts, analysts, thought leaders and solution providers gathered to share trends and best practices around new strategies and solutions B2B organizations are adopting...
by Michael Rodriguez | May 12, 2021 | Industry News
People.ai, a revenue operations (RevOps) and intelligence platform, acquired Salesforce user productivity app Hero Research Inc. to help users manage their pipeline and CRM updates. With this new acquisition, People.ai will launch a new integration into Salesforce,...
by Kelly Lindenau | May 11, 2021 | Industry News
The industry’s rapid transformation to the digital medium blurred the lines between B2B and B2C buying experiences, paving the way for prospects’ demands for self-service buying experiences and community-driven approaches. While B2B marketing teams have no...
