by Michael Rodriguez | Jan 4, 2021 | Industry News
TechTarget, a purchase intent data and services provider, has acquired Enterprise Strategy Group (ESG), an IT analyst, research, validation, and strategy firm. Through the acquisition, TechTarget aims to improve its customers’ marketing and sales outreach...
by Liz Brohan, Colman Brohan & Davis, Inc. | Jan 4, 2021 | Demanding Views
You’ve most likely been approached by a member of your team asking you to purchase software. The pitch is always compelling, whether the program offers the ability to track brand sentiment through aggregated online conversations or automate content so sales can...
by Michael Rodriguez | Dec 22, 2020 | Industry News
2020 has been a great year for video marketing in B2B. New research from Vidyard and Demand Metric revealed that 83% of survey respondents reported that video content has become very important to their organization, with 94% revealing that it increases conversion...
by Michael Rodriguez | Dec 22, 2020 | Industry News
ABM platform Demandbase has expanded its partner ecosystem with seven new strategic integrations, aiming to help its users broaden their tech stack integrations to support their account-based strategies and campaigns. The expansion includes integration...
by Michael Rodriguez | Dec 21, 2020 | Solution Spotlight
Revenue communications platform Troops offers AI-powered intelligence and integration capabilities that aim to empower users to input, retrieve and take action on customer and prospect data at moments of impact. Back-Of-The-Box Details The platform is designed to help...
by Molly Presby, ON24 | Dec 21, 2020 | Demanding Views
ABM has been one of the hottest trends in marketing in recent years. It gained popularity through its simplicity: If you could provide quality marketing over quantity, you could win huge deals in the enterprise by tailoring content to your biggest prospects....
by Michael Rodriguez | Dec 18, 2020 | Industry News
Attendify, a provider of virtual and hybrid event applications and event data management tools, has unveiled a new MeetNow tool designed to help event marketers promote sponsor and attendee conversations with greater value. MeetNow is designed to facilitate private...
by Klaudia Tirico | Dec 18, 2020 | Industry News
Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought leaders about the effects of Covid-19 on the industry, as well as their own go-to-market strategies. A common topic of discussion revolved around events...
by Michael Rodriguez | Dec 17, 2020 | Industry News
Digital experience provider ON24 has appointed Steve Daheb as its new Chief Marketing Officer (CMO). Daheb will lead the marketing team in helping ON24 expand its ability to build and deliver personalized experiences and monetize attendee engagement. Daheb has more...
by Michael Rodriguez | Dec 16, 2020 | Blog
Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback! According to research from event platform Bizzabo,...
by Michael Rodriguez | Dec 16, 2020 | Industry News
Mediafly, a sales enablement technology provider, has announced its Winter Product update, which includes a new Shadow Content Finder that aims to help sales reps create value-driven content that resonates with buyers and improves future content strategies. The Shadow...
by Michael Rodriguez | Dec 15, 2020 | Solution Spotlight
Conversational marketing platform Qualified is designed to help users analyze their website traffic and engagement, helping them identify the target accounts showing buying intent in real-time to grow their pipeline. Back-Of-The-Box Details Qualified.com is designed...
