by Michael Rodriguez | Dec 16, 2020 | Blog
Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback! According to research from event platform Bizzabo,...
by Michael Rodriguez | Dec 16, 2020 | Industry News
Mediafly, a sales enablement technology provider, has announced its Winter Product update, which includes a new Shadow Content Finder that aims to help sales reps create value-driven content that resonates with buyers and improves future content strategies. The Shadow...
by Michael Rodriguez | Dec 15, 2020 | Solution Spotlight
Conversational marketing platform Qualified is designed to help users analyze their website traffic and engagement, helping them identify the target accounts showing buying intent in real-time to grow their pipeline. Back-Of-The-Box Details Qualified.com is designed...
by Bonnie Crater, Full Circle Insights | Dec 14, 2020 | Demanding Views
It’s no surprise B2B marketers had to make huge adjustments between the first and second quarter of this year when in-person events — such as tradeshows, conferences, etc.— were canceled due to the pandemic. Some teams lost significant portions of their...
by Klaudia Tirico | Dec 11, 2020 | Industry News
As the adoption of intent data continues to rise in the B2B marketing space, data vendors are quickly integrating it into their offerings. However, a majority of these intent insights don’t go beyond the account-level. NetLine Corporation, a B2B-specific content...
by Klaudia Tirico | Dec 9, 2020 | Industry News
Sales enablement is in the middle of a slight overhaul. Covid-19 has accelerated the need to (virtually) help sales teams cater to buyer needs on the buyer’s terms, providing them with the content and information they need at the right time. Enter Sales...
by Michael Rodriguez | Dec 9, 2020 | Industry News
New research from Salesforce shows that 81% of customer service teams have accelerated their digital initiatives to meet service demand, with 71% citing the pandemic and rapid digitalization as causes. As a result, 77% of service agents say their role has become more...
by Michael Rodriguez | Dec 9, 2020 | Industry News
Sitecore, a customer experience management company, has unveiled Sitecore Experience Edge to expand its SaaS capabilities, aiming to help marketers create digital experiences that engage customer touchpoints at scale while increasing revenue opportunities. The...
by Sal LoSauro | Dec 8, 2020 | Blog
Welcome to my blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the...
by Jason Ball, Considered Content | Dec 7, 2020 | Demanding Views
You’re irrational. So are your customers. Of the various research that’s been done, virtually every decision we ever make — fast or slow — has been shown in large part to be driven by emotion. We’re talking in the 90%+ range. However, most of us are...
by Michael Rodriguez | Dec 7, 2020 | Solution Spotlight
B2B demand generation service provider TechnologyAdvice offers lead generation solutions to help B2B marketing technology businesses connect with buyers researching their products, engaging technology buyers via websites, emails and phone conversations every month....
by Andrew Gaffney | Dec 7, 2020 | Blog
We get it, everyone’s inboxes are flooded with webinar and virtual event invitations. So how do you stand out from competitors in a way that wows audiences and generates the engagement you’d expect from a physical event? Tactile marketing is the key (and...
