by Bonnie Crater, Full Circle Insights | Dec 14, 2020 | Demanding Views
It’s no surprise B2B marketers had to make huge adjustments between the first and second quarter of this year when in-person events — such as tradeshows, conferences, etc.— were canceled due to the pandemic. Some teams lost significant portions of their...
by Klaudia Tirico | Dec 11, 2020 | Industry News
As the adoption of intent data continues to rise in the B2B marketing space, data vendors are quickly integrating it into their offerings. However, a majority of these intent insights don’t go beyond the account-level. NetLine Corporation, a B2B-specific content...
by Klaudia Tirico | Dec 9, 2020 | Industry News
Sales enablement is in the middle of a slight overhaul. Covid-19 has accelerated the need to (virtually) help sales teams cater to buyer needs on the buyer’s terms, providing them with the content and information they need at the right time. Enter Sales...
by Michael Rodriguez | Dec 9, 2020 | Industry News
New research from Salesforce shows that 81% of customer service teams have accelerated their digital initiatives to meet service demand, with 71% citing the pandemic and rapid digitalization as causes. As a result, 77% of service agents say their role has become more...
by Michael Rodriguez | Dec 9, 2020 | Industry News
Sitecore, a customer experience management company, has unveiled Sitecore Experience Edge to expand its SaaS capabilities, aiming to help marketers create digital experiences that engage customer touchpoints at scale while increasing revenue opportunities. The...
by Sal LoSauro | Dec 8, 2020 | Blog
Welcome to my blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the...
by Jason Ball, Considered Content | Dec 7, 2020 | Demanding Views
You’re irrational. So are your customers. Of the various research that’s been done, virtually every decision we ever make — fast or slow — has been shown in large part to be driven by emotion. We’re talking in the 90%+ range. However, most of us are...
by Michael Rodriguez | Dec 7, 2020 | Solution Spotlight
B2B demand generation service provider TechnologyAdvice offers lead generation solutions to help B2B marketing technology businesses connect with buyers researching their products, engaging technology buyers via websites, emails and phone conversations every month....
by Andrew Gaffney | Dec 7, 2020 | Blog
We get it, everyone’s inboxes are flooded with webinar and virtual event invitations. So how do you stand out from competitors in a way that wows audiences and generates the engagement you’d expect from a physical event? Tactile marketing is the key (and...
by Michael Rodriguez | Dec 4, 2020 | Industry News
Salesforce has launched a new Service Cloud Workforce Engagement solution designed to assist service leaders with organizing their workforce remotely and improving their engagement capabilities. The solution aims to provide a unified workspace for remote employees,...
by Michael Rodriguez | Dec 3, 2020 | Industry News
As B2B marketers prepare for the new year, marketing leaders are now looking for creative ways to future proof their marketing strategies while overcoming the challenges from 2020. Gartner research indicated that Covid-19 and the shift to digital will have a long-term...
by Klaudia Tirico | Dec 3, 2020 | Industry News
SurveyMonkey, provider of agile software solutions for customer experience, market research and survey feedback, has appointed Ken Ewell as the company’s first Chief Customer Officer (CCO). Ewell will help lead and expand SurveyMonkey’s customer success,...
