by Michael Rodriguez | Dec 9, 2020 | Industry News
Sitecore, a customer experience management company, has unveiled Sitecore Experience Edge to expand its SaaS capabilities, aiming to help marketers create digital experiences that engage customer touchpoints at scale while increasing revenue opportunities. The...
by Sal LoSauro | Dec 8, 2020 | Blog
Welcome to my blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the...
by Jason Ball, Considered Content | Dec 7, 2020 | Demanding Views
You’re irrational. So are your customers. Of the various research that’s been done, virtually every decision we ever make — fast or slow — has been shown in large part to be driven by emotion. We’re talking in the 90%+ range. However, most of us are...
by Michael Rodriguez | Dec 7, 2020 | Solution Spotlight
B2B demand generation service provider TechnologyAdvice offers lead generation solutions to help B2B marketing technology businesses connect with buyers researching their products, engaging technology buyers via websites, emails and phone conversations every month....
by Andrew Gaffney | Dec 7, 2020 | Blog
We get it, everyone’s inboxes are flooded with webinar and virtual event invitations. So how do you stand out from competitors in a way that wows audiences and generates the engagement you’d expect from a physical event? Tactile marketing is the key (and...
by Michael Rodriguez | Dec 4, 2020 | Industry News
Salesforce has launched a new Service Cloud Workforce Engagement solution designed to assist service leaders with organizing their workforce remotely and improving their engagement capabilities. The solution aims to provide a unified workspace for remote employees,...
by Michael Rodriguez | Dec 3, 2020 | Industry News
As B2B marketers prepare for the new year, marketing leaders are now looking for creative ways to future proof their marketing strategies while overcoming the challenges from 2020. Gartner research indicated that Covid-19 and the shift to digital will have a long-term...
by Klaudia Tirico | Dec 3, 2020 | Industry News
SurveyMonkey, provider of agile software solutions for customer experience, market research and survey feedback, has appointed Ken Ewell as the company’s first Chief Customer Officer (CCO). Ewell will help lead and expand SurveyMonkey’s customer success,...
by Michael Rodriguez | Dec 2, 2020 | Industry News
Email has long been a top channel for engaging prospects and buyers — and it has become even more critical in 2020. According to Demand Gen Report’s 2020 Demand Generation Benchmark Study, email is responsible for 49% of early-stage buyer engagement,...
by Michael Rodriguez | Dec 2, 2020 | Industry News
Seismic, a sales and marketing enablement software provider, has acquired digital sales engagement platform Grapevine6 to strengthen its ability to provide sales professionals with third-party content for meaningful sales engagement and conversations. With this...
by Michael Rodriguez | Dec 2, 2020 | Industry News
LinkedIn has announced the launch of its newest tool, LinkedIn Sales Insights, which aims to help sales and marketing teams gain a clearer view of potential opportunities in their target markets, improve their go-to-market strategies and drive revenue. Part of the...
by Klaudia Tirico | Dec 1, 2020 | Industry News
On the eve of its first virtual Dreamforce event, Salesforce announced it has signed a definitive agreement to acquire the chat software developer Slack for $27.7 billion. The acquisition — said to be the biggest in Salesforce history — will combine the Salesforce CRM...
