by By Howard Stern, Kaon Interactive | Aug 6, 2020 | Demanding Views
Now more than ever, marketers are competing for customers’ attention. With many professionals working from home, not only are you up against the internet, but you are angling for time in the midst of your customers’ workloads, emails, children, pets,...
by Marjorie Romeyn-Sanabria | Aug 5, 2020 | Financial News
Qualified, a conversational marketing platform, announced a $12 million Series A funding round led by Norwest Venture Partners and other participating investors, including Salesforce Ventures and Redpoint Ventures. The funding brings the company’s total to $17...
by Michael Rodriguez | Aug 5, 2020 | Industry News
COVID-19 has caused many B2B marketers to double down on ABM and engage their audiences with account-based targeting and insights. With social distancing influencing how marketers operate, ABM has become integral to adapting business operations to better cater to...
by Michael Rodriguez | Aug 5, 2020 | Industry News
Attendify, an SaaS event management provider, has announced a live-streaming service as a new addition to the recently launched Attendify for Virtual Events solution. The live-streaming service is designed to streamline speaker and attendee onboarding, helping users...
by Michael Rodriguez | Aug 5, 2020 | Industry News
Drift, a revenue acceleration platform, has launched Drift Prospector, a new tool that aims to help sales and marketers accelerate revenue for their businesses by centralizing all business data across the tech stack. The launch of Drift Prospector takes Drift’s...
by Michael Rodriguez | Aug 4, 2020 | Industry News
Terminus, a full-funnel ABM platform, has launched its Terminus Engagement Hub, aiming to provide data and attribution capabilities that allow users to connect their email, advertising, web and chat experiences under one unified hub. Features of the Engagement Hub...
by Michael Rodriguez | Aug 3, 2020 | Solution Spotlight
Brainshark, a data-driven readiness and training platform, has launched Readiness Scorecards that provide organizations with insights into the knowledge and learning progress of their sales reps, helping improve their sales coaching and productivity. Back-Of-The-Box...
by Brian Dudley, Bombora | Jul 31, 2020 | Demanding Views
Account-based marketing (ABM) has its share of disciples who swear that it’s the best way to pursue prospects: 73% of respondents to a Demand Gen Report survey said they practice ABM to “ensure they are targeting the right stakeholders.” Yet, a surprising number...
by Michael Rodriguez | Jul 29, 2020 | Industry News
With the advent of COVID-19, the B2B industry has undergone a massive shift in the way marketers are reaching their target audiences, allowing them to leverage data insights and buyer trends for effective strategy building. Reliance on data insights has gone from a...
by Michael Rodriguez | Jul 28, 2020 | Industry News
Pypestream, an enterprise conversational AI platform, has launched a Conversational Ads tool designed to help businesses engage with prospects and customers at scale through personalized, interactive display ads. Conversational Ads aims to transform present-day...
by Michael Rodriguez | Jul 28, 2020 | Industry News
Usermind, an Experience Orchestration (XO) Platform, has partnered with marketing and sales platform MarketStar to help customer success teams orchestrate customer journeys that achieve better business outcomes. The partnership combines Usermind’s XO platform...
by Michael Rodriguez | Jul 27, 2020 | Industry News
6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts. Native Retargeting uses 6sense’s integrated...
