by Marjorie Romeyn-Sanabria | Sep 30, 2020 | Industry News
Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and the fallout from COVID-19 has led to the rise of importance in earned media, according to a new report from the CMO Council in collaboration with earned...
by Marjorie Romeyn-Sanabria | Sep 27, 2020 | Demanding Views
B2B marketers have unique challenges that can give enterprise marketers headaches — long and complex sales cycles, numerous touchpoints and a marketing approach where marketers work hand-in-hand with sales to identify key members of the buying team within...
by Marjorie Romeyn-Sanabria | Sep 23, 2020 | Industry News
Now in its fifth year, OpsStars has grown into a must-attend event operations and revenue-focused executives turn to for targeted education and networking. Demand Gen Report caught up with Rachael McBrearty, one of the LeanData executives shaping the agenda for the...
by Marjorie Romeyn-Sanabria | Sep 19, 2020 | Demanding Views
Like every other aspect of business, the way we market is changing fast. We’re seeing some tried-and-true tactics — like big in-person conferences — being put on the back burner or being reimagined digitally. Entirely new marketing methods are emerging, and...
by Marjorie Romeyn-Sanabria | Sep 12, 2020 | Demanding Views
Nestled in the mountains in the heart of Colombia, Medellín has one of the most exciting and inspiring transformation stories in the world today. Once infamous for its dangerous reputation, Medellin has evolved radically over the past two decades, developing both its...
