by Marjorie Romeyn-Sanabria | Jul 23, 2020 | Industry News
As the future of business remains uncertain for many B2B organizations, Salesforce has released three new innovative services to help marketers understand what prospects and customers are doing to better assist them in their buying journeys. The company recently...
by Michael Rodriguez | Jul 22, 2020 | Industry News
Adobe, IBM and enterprise solution provider Red Hat have partnered to enable businesses to deliver personalized customer experiences to their buyers, accelerating digital transformations and strengthening real-time data security. The partnership intends to provide:...
by Klaudia Tirico | Jul 22, 2020 | Industry News
Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved as the buyer’s journey became more complex. With organizations having multiple decision-makers in buying groups to research a potential purchase, attribution...
by Michael Rodriguez | Jul 20, 2020 | Industry News
Invoca, an AI-powered call tracking and analytics platform, has partnered with digital experiences analytics solution Decibel to enable marketing teams to optimize their digital experience and increase conversion rates, revenue and customer retention. The integration...
by Michael Rodriguez | Jul 20, 2020 | Solution Spotlight
The Personal Experience (PX) Platform from Alyce, an AI-powered gifting service, aims to improve the sales and marketing outreach process by helping enterprise teams create personalized, one-to-one gifts that drive loyalty with buyers, prospects and partners at scale....
by Dan Templeton, Chorus.ai | Jul 17, 2020 | Demanding Views
Over the last few months, the sales process has changed for both buyers and sellers. Buyers are expecting trustworthiness and reassurance, and sales professionals are figuring out how to connect with the prospects in a personalized, human way. As we look to keep our...
by Michael Rodriguez | Jul 17, 2020 | Industry News
Folloze, a personalized B2B marketing platform, has joined the Microsoft ISV Connect program and released an ABM suite for Microsoft Dynamics 365. The partnership aims to position B2B organizations to develop account- and customer-centric programs that reach...
by Michael Rodriguez | Jul 15, 2020 | Industry News
The impact of COVID-19 on the B2B sales industry has caused a significant shift in standard operations, as sales managers and their SDRs have to adapt to the challenges of social distancing and other safety protocols. Despite these challenges, however,...
by Michael Rodriguez | Jul 15, 2020 | Industry News
Intercom, a conversational relationship platform (CRP), launched its Conversational Support Funnel, a framework that aims to help customer service teams conduct better outbound conversations that drive brand loyalty. The Conversational Support Funnel is...
by Jason Michaels, Accenture Interactive | Jul 13, 2020 | Demanding Views
Today’s B2B sellers face an unprecedented challenge when it comes to customer retention. Accenture Interactive’s Service is the New Sales study of more than 700 B2B buyers revealed that 80% of frequent buyers have either switched sellers in the past year,...
by Michael Rodriguez | Jul 13, 2020 | Solution Spotlight
SalesIntel, a sales intelligence platform, offers a B2B contact data platform that is designed to position marketing and sales professionals to identify, connect with and engage qualified prospects. BACK-OF-THE-BOX DETAILS The B2B contact data platform aims to provide...
by Michael Rodriguez | Jul 10, 2020 | Industry News
PFL, a marketing automation platform, released its third-annual State of Multichannel Marketing Report, surveying 600 different marketers and recording their results over the last year. The report highlights the impact of direct mail on ROI, the importance of data...
