by Kim Zimmermann | Feb 28, 2020 | Industry News
SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the...
by Karen Axelton, Contributing Writer | Feb 28, 2020 | Industry News
In 2019, Brian Fanzo’s B2BMX keynote on Millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. In his 2020 presentation, “Meet the Millennials: How B2B Brands Are Bridging Generational Divides for Teams and Buyers,”...
by Klaudia Tirico | Feb 28, 2020 | Blog
The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that...
by Karen Axelton, Contributing Writer | Feb 27, 2020 | Industry News
B2B marketers react to the thought of artificial intelligence (AI) in different ways, said Pam Didner of Relentless Pursuit LLC. Pessimists may envision dystopian universes as portrayed in the Terminator, Blade Runner or The Matrix; optimists may picture R2D2 or Data...
by Brian Faussette | Feb 26, 2020 | Financial News
Freshworks has acquired AnsweriQ, a provider of machine learning (ML) and AI for larger enterprises. AnsweriQ complements Freshworks’ AI engine, Freddy, allowing enterprise organizations to use their existing customer data to provide...
by Kim Zimmermann | Feb 26, 2020 | Industry News
Alyce, a personalized gifting platform, announced its collaboration with Adobe and full integration withMarketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage is designed to enablemarketers, sales teams and SDRs to deliver a personal and relevant...
by Karen Axelton, Contributing Writer | Feb 25, 2020 | Industry News
The world of B2B marketing is constantly changing, with new tools, new ideas and new challenges coming at breakneck speeds. Offering a wealth of speakers and sessions to help marketers stay abreast of the latest trends, the 2020 B2B Marketing Exchange focused on...
by Brian Faussette | Feb 25, 2020 | Solution Spotlight
Kronologic’s Active Scheduling technology and Calendar Monetization Engine is designed to help monetize and automate sales’ time. The solution aims to improve the speed of lead-to-meeting conversion on inbound leads, automate cross-sell and upsell...
by Steve Rietberg, Gartner | Feb 25, 2020 | Demanding Views
The B2B buyer’s journey is a nonlinear process. But sellers still track deals using discrete stages in a linear sales process. This disconnect compromises pipeline analytics and sales forecasts, leaving sales managers without good information to...
by Kim Zimmermann | Feb 25, 2020 | Industry News
Dun & Bradstreet, a global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which is designed to enable B2B marketing and sales teams to identify signals from companies in the market to purchase. Early...
by Kim Zimmermann | Feb 21, 2020 | Industry News
Grapevine6, which offers a social and digital sales engagement platform, appointed co-founder Mike Orr Chief Executive Officer. Wayne Gomes, another Grapevine6 co-founder, has moved to the Chief Innovation Officer position. “We are expanding at a great pace, growing...
by Kim Zimmermann | Feb 19, 2020 | Industry News
B2B companies are increasingly embracing purpose-oriented initiatives as potential drivers of business growth, contrary to the common belief that they lag their B2C counterparts. An overwhelming majority (86%) of B2B companies believe it is essential to bring a sense...
