by Kim Zimmermann | Feb 7, 2020 | Blog
Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing some of that passion, but it really doesn’t have to be bland. Demand Gen Report recently sat down with Tom Stein, Chairman and Chief Client Officer of B2B branding...
by Kim Zimmermann | Feb 5, 2020 | Industry News
The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing,...
by Klaudia Tirico | Feb 4, 2020 | Solution Spotlight
CoSchedule is a family of agile marketing tools that are designed to help organizations complete more work, deliver projects on time and keep the team happy. It aims to organize all marketing collateral in one place, empowering teams to speed up production cycles so...
by Brian Faussette | Feb 4, 2020 | Financial News
Sendoso has secured $40 million in a Series B funding round led by Oak HC/FT, bringing the company’s amount raised to $54.1 million. The company said it will use these funds for continued product innovation, market expansion and team...
by Klaudia Tirico | Feb 3, 2020 | Industry News
Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of the acquisition were not disclosed. In a blog post announcement, the company stated that the acquisition will help companies deliver relevant,...
by Mike Burton, Bombora | Feb 2, 2020 | Demanding Views
Marketing and sales are now firmly data-driven practices, pushing leaders to find data sources and insights that can give them an edge and grow their revenue. As a result, intent data — which measures the interest of a prospect in a product or service — is growing in...
by Brian Faussette | Jan 31, 2020 | Industry News
Demandbase is adding the Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to further automate their advertising and marketing campaigns. Powered by Artificial Intelligence, Dynamic Audiences is designed to automate the targeting of...
by Kim Zimmermann | Jan 31, 2020 | Financial News
ActiveCampaign, a provider of customer experience automation (CXA) solutions, raised $100 million in a Series B growth round. According to company officials, ActiveCampaign plans to use the funding to develop the CXA category through product innovations while...
by Brian Faussette | Jan 29, 2020 | Solution Spotlight
Powered by ML Data Cloud, Madison Logic’s ML Platform features Journey Acceleration™ designed to streamline funnel management and empower marketers to approach ABM more effectively. By providing marketers with the right first- and third-party...
by Alicia Esposito | Jan 29, 2020 | Blog
We know that the content marketing landscape is more competitive than ever. It’s not just that there’s more content; it’s the fact that a lot of the content is exceptional. It’s relevant, compelling, even creative. Our goal for the Killer...
by Brian Faussette | Jan 29, 2020 | Industry News
Invoca and Tealium announced a strategic partnership designed to enable organizations to combine customer data and conversational analytics insights in real time to better inform contact center interactions and optimize caller experiences. The...
by Klaudia Tirico | Jan 29, 2020 | Industry News
Brainshark, Inc., a data-driven sales readiness platform vendor, and TopOPPS, a provider of AI-based sales pipeline management and forecast predictability solutions, have formed a strategic partnership to offer integrated platforms for sales management....
