by Brian Faussette | Feb 18, 2020 | Industry News
Tealium has appointed Brent Reed as Senior Vice President of Enterprise Business for the Americas. Reed brings more than 20 years of enterprise software sales, business development and leadership experience to the company. Most recently, Reed served as the...
by Klaudia Tirico | Feb 17, 2020 | Solution Spotlight
Workflows is a data automation tool within the ZoomInfo Powered by DiscoverOrg platform that is designed to enable communication that streamlines sales and marketing activity. Features/Functionality Workflows aims to help customers capitalize on relevant changes...
by Aaron Bollinger, Kronologic | Feb 17, 2020 | Demanding Views
As a demand gen leader, you and your team are working hard to capture the attention of your target audience and nurture them through the buyer’s journey. You’re constantly strategizing, launching new campaigns and optimizing your performance. And each...
by Kim Zimmermann | Feb 15, 2020 | Industry News
Folloze, a B2B customer engagement platform, added two industry veterans to its executive team and announced a second round of funding. According to a statement, the company hired Randy Brasche as VP of Marketing and Eric Bauer as VP of Alliances and Business...
by Klaudia Tirico | Feb 12, 2020 | Blog
As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s...
by Klaudia Tirico | Feb 12, 2020 | Industry News
Revenue Operations (RevOps) has quickly become a growing role and discipline sitting at the crosshairs between sales and marketing teams within B2B businesses. The RevOps model, which has changed the way B2B companies align themselves internally to drive growth, is...
by Klaudia Tirico | Feb 12, 2020 | Solution Spotlight
LinkedIn’s Sales Navigator feature, Data Validation, is designed to create a tighter integration between Sales Navigator data and CRM. Combining the power of LinkedIn with the power of users’ CRM, Data Validation intends to help sales professionals...
by Justin Gray, LeadMD | Feb 12, 2020 | Demanding Views
If you read an article that claimed a majority of business leaders believed that their sales and marketing teams are aligned, how would you react? Would you laugh at the outrageous optimism? Would you nod in agreement because, clearly, your team is among the aligned?...
by Klaudia Tirico | Feb 10, 2020 | Blog
Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is demand and demand is brand.” He said that the two go hand in hand in B2B...
by Klaudia Tirico | Feb 9, 2020 | Industry News
RevOps launched a sales productivity platform that encompasses collaborative pricing tools designed to help businesses quickly configure, price, quote and close deals. “RevOps supports better customer relationships by automating time-consuming procedures, which frees...
by Kim Zimmermann | Feb 7, 2020 | Blog
Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing some of that passion, but it really doesn’t have to be bland. Demand Gen Report recently sat down with Tom Stein, Chairman and Chief Client Officer of B2B branding...
by Kim Zimmermann | Feb 5, 2020 | Industry News
The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing,...
