LinkedIn Updates Sales Navigator With Data Validation Feature

Published: February 12, 2020

LinkedIn’s Sales Navigator feature, ​Data Validation​, is designed to create a tighter integration between Sales Navigator data and CRM. Combining the power of LinkedIn with the power of users’ CRM, Data Validation intends to help sales professionals identify deals at risk, pinpoint potential champions and flag out-of-date data.


Data Validation uses LinkedIn data to automatically flag if a contact is no longer at the company listed in a user’s CRM.

Contacts who have moved on to other companies are now marked using a “Not at Company Flag” field. Since this field is written to users’ CRM, it can be used to trigger activities like contact cleanups, removal from marketing campaigns or even leverage it with other applications that sync to the CRM.

Targeted Users

Data Validation is designed for B2B sales professionals across all industries.

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Data Validation integrates with CRM platforms, specifically Salesforce and Microsoft Dynamics 365, by flagging out-of-date contacts. It can be used to:

  • Identify deals at risk and potential new opportunities;
  • Eliminate extra validation steps and optimize campaigns; and
  • Elevate the effectiveness of systems and tools.

Delivery/Pricing Models

Data Validation is included with a Sales Navigator Enterprise Edition ​subscription​.

Competitive Positioning

Salesforce and Microsoft Dynamics 365 customers sync their CRMs to Sales Navigator. With Data Validation, sales professionals can ensure that their contacts are up to date and that they have the most accurate information about potential leads.

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