by Brian Anderson | Nov 21, 2019 | Industry News
Demandbase announced that it has promoted Gabe Rogol, the company’s CRO, to CEO. The company’s former CEO and co-founder Chris Golec will become the company’s Chief Strategy Officer. Gabe Rogol joined the company in 2012 and helped develop the sales...
by Brian Faussette | Nov 21, 2019 | Industry News
Optimizely is partnering with Salesforce for an integration that would provide a complete view of data and measure the impact of digital efforts. The integration aims to provide value not just in digital apps, but also with people and processes by offering a...
by Brian Faussette | Nov 21, 2019 | Blog
In 2019, the sales enablement platform market tallied $1.1 billion, and that number is projected to climb up to $2.6 billion by 2024. Also, 76% of organizations increased their enablement budget. This trend in sales enablement is indicative of “the customer era,” a...
by Klaudia Tirico | Nov 21, 2019 | Industry News
The ABM orchestration platform 6sense has partnered with Drift, a conversational marketing and sales technology company, to provide users with account identification capabilities via Drift’s Intel feature, which is designed to enable marketers to turn anonymous...
by Klaudia Tirico | Nov 20, 2019 | Industry News
Dreamforce 2019 kicked off in full force this week, bringing thousands of “Trailblazers” to the heart of San Francisco for four days of learning and networking. The common theme coming out of the morning keynote — as well as other presentations throughout day one —...
by Brian Faussette | Nov 20, 2019 | Blog
As sales and marketing organizations continue to work towards greater alignment to enhance the B2B buying experience, they are not just working to enhance the ways they engage potential clients, but they are also looking for strategies to better retain current...
by Brian Anderson | Nov 20, 2019 | Industry News
The Demand Unit Waterfall is a unique funnel framework from SiriusDecisions that has helped many B2B organizations better understand buying teams within their target accounts. With the growing focus on marketing teams to help drive revenue, companies expect them to...
by Brian Faussette | Nov 19, 2019 | Industry News
True Influence, an intent-based marketing and demand generation solutions provider, announced its IntentBase data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience. The IntentBase data...
by Klaudia Tirico | Nov 19, 2019 | Solution Spotlight
Sugar Connect empowers sales and service agents with critical context during real-time email communications with customers. Connect keeps customer account information up to date and available within a user’s email tool and synchronizes Office 365 and G Suite...
by Tara Bryant, Pipedrive | Nov 18, 2019 | Demanding Views
Readers may remember that fortune-telling toy from our childhood, the Magic 8 Ball. Simply ask the large plastic ball a yes or no question and turn it over to reveal one of the 20 stock answers to life’s greatest mysteries. Endless fun ensued… until it...
by Klaudia Tirico | Nov 18, 2019 | Industry News
B2B marketing engagement software provider Engagio has partnered with Bombora, a provider of B2B intent data. The product integration positions both companies to combine first-party engagement data with third-party intent insight to help clients measure demand for...
by Brian Faussette | Nov 15, 2019 | Industry News
As buyers are becoming increasingly self-reliant, they are also increasingly expecting to be served in the buying process by marketing and sales. Not only will 2020 see buyers’ demands and expectations increase, but marketing and sales teams will be pushed to...
