by Brian Anderson | Nov 20, 2019 | Industry News
The Demand Unit Waterfall is a unique funnel framework from SiriusDecisions that has helped many B2B organizations better understand buying teams within their target accounts. With the growing focus on marketing teams to help drive revenue, companies expect them to...
by Brian Faussette | Nov 19, 2019 | Industry News
True Influence, an intent-based marketing and demand generation solutions provider, announced its IntentBase data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience. The IntentBase data...
by Klaudia Tirico | Nov 19, 2019 | Solution Spotlight
Sugar Connect empowers sales and service agents with critical context during real-time email communications with customers. Connect keeps customer account information up to date and available within a user’s email tool and synchronizes Office 365 and G Suite...
by Tara Bryant, Pipedrive | Nov 18, 2019 | Demanding Views
Readers may remember that fortune-telling toy from our childhood, the Magic 8 Ball. Simply ask the large plastic ball a yes or no question and turn it over to reveal one of the 20 stock answers to life’s greatest mysteries. Endless fun ensued… until it...
by Klaudia Tirico | Nov 18, 2019 | Industry News
B2B marketing engagement software provider Engagio has partnered with Bombora, a provider of B2B intent data. The product integration positions both companies to combine first-party engagement data with third-party intent insight to help clients measure demand for...
by Brian Faussette | Nov 15, 2019 | Industry News
As buyers are becoming increasingly self-reliant, they are also increasingly expecting to be served in the buying process by marketing and sales. Not only will 2020 see buyers’ demands and expectations increase, but marketing and sales teams will be pushed to...
by Brian Anderson | Nov 14, 2019 | Industry News
With expectations from the CEO and the boardroom continuing to increase, B2B CMOs are deepening their focus on proper strategy and planning for the New Year to streamline the customer journey and drive measurable results within the marketing department. This includes...
by Klaudia Tirico | Nov 14, 2019 | Industry News
Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from...
by Terry Moffatt | Nov 13, 2019 | Industry News
Acknowledging that B2B buyers are placing a higher emphasis on comments from colleagues and peers, user reviews and third-party/analyst reports, marketers are taking steps to make sure that these go-to sources are more proactively making recommendations about their...
by Brian Anderson | Nov 12, 2019 | Industry News
Talkdesk, a cloud contact center for sales and support teams, announced the hiring of Kathie Johnson as its first CMO. She will be tasked with the development and execution of the company’s marketing strategy and will report directly to Talkdesk CEO Tiago Paiva....
by Klaudia Tirico | Nov 12, 2019 | Industry News
ZoomInfo, a provider of go-to-market (GTM) intelligence solutions, has acquired the Seattle-based tech startup Komiko. The company stated that it will integrate the technology into the ZoomInfo platform, powered by DiscoverOrg. Terms of the deal were not disclosed....
by Klaudia Tirico | Nov 11, 2019 | Industry News
SalesLoft, a sales engagement platform, has acquired Costello, an opportunity management and guided selling software provider. Terms of the deal were not disclosed. Through the acquisition, SalesLoft customers will be equipped to generate leads and manage deals...
