by Mike Orr, Grapevine6 | Nov 11, 2019 | Demanding Views
One constant exists today in B2B tech sales: people buy from people. Most importantly, people buy from people they trust. In fact, LinkedIn’s State of Sales reports consistently find trust to be the most influential factor in buying decisions. In the last...
by Brian Faussette | Nov 8, 2019 | Industry News
In a time where it is critical to understand customer reality, it’s vital for B2B companies to use revenue intelligence to unify their teams around comprehensive data. This ultimately leads to more-informed business decisions and better outcomes. In an interview...
by Brian Anderson | Nov 8, 2019 | Industry News
Sigstr, the email signature marketing company, announced a new integration with Drift, the conversational marketing and sales technology company. The integration is designed to help mutual customers easily run simultaneous campaigns that can connect account executives...
by Brian Faussette | Nov 8, 2019 | Solution Spotlight
ON24 Target is designed to help marketers create, personalize and deliver content experiences to engage select accounts, audiences and personas at scale. Powered by the ON24 Platform and its engagement analytics, ON24 Target gives marketers insights into their...
by Brian Faussette | Nov 8, 2019 | Industry News
Metadata.io has appointed Oliver L’Abbé as the marketing platform’s new President. L’Abbé’s tasks will include leading go-to-market strategy, customer success and business development. The expanded leadership team comes as the company aims to...
by Brian Faussette | Nov 7, 2019 | Industry News
InsideView, a targeting intelligence platform, unveiled InsideView Data Integrity, a customer data management solution designed to deliver data and visualizations to companies looking to improve their data health. Fully integrated with Salesforce, InsideView Data...
by Brian Anderson | Nov 7, 2019 | Industry News
InsideSales.com announced it has rebranded to XANT. The company stated that it will continue to build upon its sales engagement solutions to ensure new and prospective customers make informed, data-driven decisions. Along with the rebrand, XANT unveiled updates to its...
by Klaudia Tirico | Nov 6, 2019 | Industry News
Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across...
by Demand Gen Report Team | Nov 6, 2019 | Industry News
Alignment across organizations has been a hot topic — and common pain point — for many B2B teams looking to get a holistic view of their customers and drive growth. This, in turn, has brought the idea of “revenue operations” to the forefront of go-to-market...
by Brent Adamson, Gartner | Nov 6, 2019 | Demanding Views
It’s no secret that B2B buyers are overwhelmed when it comes to making complex purchase decisions. In fact, most B2B buyers report they feel inundated with options, choices and noise. In this environment, providing prospects with yet more high-quality...
by Brian Faussette | Nov 5, 2019 | Industry News
HubSpot has acquired PieSync, a real-time intelligent customer data synchronization platform. The acquisition aims to offer companies a more efficient way of managing multiple apps and assessing customer touchpoints. PieSync is an iPaaS offering that...
by Brian Anderson | Nov 4, 2019 | Industry News
Emerald Expositions, a leading B2B trade show and conference producer specializing in the retail and technology sector, has acquired G3 Communications, the parent company of Demand Gen Report and ABM In Action publications — as well as the producer of the B2B...
