by Amanda Hollenbeck | Oct 7, 2019 | Industry News
6sense has released Account-Based Retargeting, which aims to help sales and marketing teams create personalized experiences for prospects across all channels. As part of 6sense’s Account-Based Orchestration Platform, the tool is designed to create audiences in...
by Brian Faussette | Oct 7, 2019 | Industry News
Metadata.io, an AI-powered marketing operations platform, has launched new capabilities designed to alleviate manual marketing tasks, including enhanced customization, notification and UI/UX advancements. The new features position users to: Upload and manage ABM lists...
by Amanda Hollenbeck | Oct 4, 2019 | Solution Spotlight
Aviso’s AI-powered Compass is designed to help sales and go-to-market teams find their revenue True North. Enhancements to Aviso’s AI-Guided Selling platform aim to provide mission critical deal insights, drive accurate forecasting and unify deal...
by Brian Faussette | Oct 4, 2019 | Industry News
Brightcove, an online video hosting platform, has joined LaunchPoint by Marketo, an Adobe company and Accelerate partner, to enable Marketo Engage customers to incorporate video assets into their marketing strategies. The partnership aims to allow marketers to easily...
by Amanda Hollenbeck | Oct 4, 2019 | Industry News
InsightSquared, an AI-powered revenue intelligence platform, has agreed to acquire Olono, a guided-selling solution for B2B sales teams, to bring real-time actionable intelligence to their revenue operations platform. Terms of the deal were undisclosed. With...
by Amanda Hollenbeck | Oct 3, 2019 | Industry News
Gartner has agreed to acquire TOPO, a research and advisory firm for sales and marketing organizations, to better help companies continue to grow revenue faster and sustain that growth. Terms of the deal were undisclosed. Providing insightful resources and advice to...
by Amanda Hollenbeck | Oct 3, 2019 | Industry News
Engagio has launched Orchestrate, a solution designed to enable automated, high-impact plays across advertising, sales engagement, direct mail, CRM and marketing automation channels. The account-based marketing solution aims to help teams target accounts at each point...
by Terry Moffatt | Oct 2, 2019 | Industry News
For any channel marketer trying to keep pace with Cisco’s Marketing Velocity program, the challenge got a little harder this summer. Not only did Cisco connect and integrate the components of Marketing Velocity, its best-in-class channel program under one...
by Amanda Hollenbeck | Oct 1, 2019 | Industry News
ZoomInfo has launched FormComplete, a new tool designed to pre-populate visitor data with records from ZoomInfo’s database to limit the amount of fields prospects have to fill out when accessing content or other marketing collateral. The FormComplete capturing...
by Brian Faussette | Oct 1, 2019 | Industry News
Invoca, an AI-driven call tracking company, has unveiled Signal Discovery, a tool designed to provide marketers with insights into first-party conversation data from high-intent consumers. As part of the company’s Signal AI Conversational Analytic...
by Amanda Hollenbeck | Oct 1, 2019 | Blog
While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is...
by Amanda Hollenbeck | Sep 30, 2019 | Industry News
BrightTALK, a B2B content and demand marketing platform, has launched an intent insights tool designed to provide marketers with insights into viewing and buying behavior of target audiences in their industry. As part of BrightTALK’s Intent Leads solution...
