by Amanda Hollenbeck | Sep 26, 2019 | Solution Spotlight
Sendoso aims to help companies rise above the noise with a fully integrated solution designed to eliminate the need for spam and create extraordinary touch points across the entire customer lifecycle. The solution aims to solve sourcing, physical warehouse storage,...
by Amanda Hollenbeck | Sep 26, 2019 | Industry News
Tableau Software has released new data capabilities with the addition of Explain Data, which aims to enhance statistical analysis and help users gain AI-driven insights from their data. The company said that the new capability uses statistical methods to determine...
by Amanda Hollenbeck | Sep 25, 2019 | Industry News
Vidyard announced the availability of Free and Pro versions of its video hosting service. The new offerings aim to help teams easily develop video content and improve audience engagement — ultimately making video content creation more accessible to SMB and mid-market...
by Amanda Hollenbeck | Sep 25, 2019 | Industry News
B2B CMOs are shifting focus to expanded revenue responsibilities, which means they are increasingly being asked to own their numbers with heightened involvement in the customer experience and communication across the organization with strong teams. This requires...
by Amanda Hollenbeck | Sep 24, 2019 | Blog
Want to know what worked in B2B in 2019 and form goals for your 2020 plan? Demand Gen Report’s 6th annual Strategy & Planning Series will help B2B marketing and sales professionals look at their 2019 attribution models and develop a plan for 2020. The...
by Ed King, Openprise | Sep 23, 2019 | Demanding Views
We’re often involved in sales engagements where the prospect has either recently changed their marketing automation platform or is considering a switch. Migration can be extremely costly — so why do it? Maybe it’s Oracle, Adobe and Salesforce battling for...
by Amanda Hollenbeck | Sep 23, 2019 | Industry News
Marketo CEO Steve Lucas has announced his departure from Adobe, roughly one year after the company signed a definitive agreement to purchase Marketo for $4.75 billion. “It’s times like these that I think about the phrase ‘it’s not personal, it’s just...
by Brian Anderson | Sep 23, 2019 | Blog
Whether you’re a growing startup or an enterprise business, its oftentimes difficult to keep the content calendar filled with relevant insights. However, many businesses are looking to take scrappier approaches to content creation, ensuring that investments in...
by Amanda Hollenbeck | Sep 20, 2019 | Solution Spotlight
NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization, team efficiency, content production and pipeline attribution. The new features are designed to give marketers unparalleled...
by Amanda Hollenbeck | Sep 20, 2019 | Industry News
InsideSales, a sales software and lead management tool, unveiled the Revenue Acceleration Cloud, which is designed to combine AI algorithms and CRM data to help revenue teams build closeable pipeline and retain and expand their businesses. The Cloud offering includes...
by Amanda Hollenbeck | Sep 20, 2019 | Industry News
Adobe has launched new capabilities within the Marketo Engage ABM Essentials offering, part of the Adobe Marketing Cloud, including new AI-powered models in its Account Profiling tool and an expanded LinkedIn partnership. The two updates aim to help accelerate the...
by Brian Faussette | Sep 19, 2019 | Industry News
Sigstr, an email signature marketing platform, has announced their integration with Outreach, a sales engagement solution, designed to enable joint customers to include signature ads in emails they send from Outreach. Through the integration, marketers are positioned...
