NewsCred Extends Analytics Capabilities For Content Marketing

Published: September 20, 2019

NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization, team efficiency, content production and pipeline attribution. The new features are designed to give marketers unparalleled insights to optimize the customer journey, maximize team output and quantify the impact of content on sales and revenue.


New features of NewsCred’s CMP include:

  • Content Optimizer, which is a built-in writing assistant designed to provide an overall content score, analysis and recommendations for optimization using real-time data to help measure content quality and ensure that all digital copy is optimized for relevance, readability and search ranking;
  • Operational & Production Analytics, which aims to provide high-level summary and granular reporting to identify opportunities for execution improvement and track how much content is actually being produced according to plan; and
  • Pipeline & ROI Analytics, designed to help marketers demonstrate the value of their work by tying content to the most critical metrics: pipeline generated and pipeline influenced.


NewsCred is designed for content marketers, digital marketers, marketing operation teams and CMOs at large enterprises across various industries, including B2B technology, financial services, healthcare and more. 


NewsCred integrates with popular CRMs and marketing automation tools, such as Salesforce, Marketo and Eloqua, to streamline access to content. 

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NewsCred’s clients include Bank of America, JPM Chase, HSBC, Twitter, Cisco, J&J, GE, ConAgra, Grainger, Panasonic and many more.


NewsCred’s platform delivers data-driven insights to optimize every stage of the marketing campaign and content lifecycle through planning, ideation, creation and measurement. Gartner positioned NewsCred highest and furthest to the right in the Magic Quadrant for CMPs for the second consecutive year.


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