Latest In: Gartner

Gartner
The sales department is having a monthly summary meeting to bring it to the department manager, they are verifying the correctness of the documents that are prepared before bringing in to the manager

Sales Orgs That Use An Adaptive Approach Are 3X More Likely To Grow: Gartner Research

At the 2024 Gartner CSO & Sales Leaders Conference, the company’s analysts took the stage to share insights…

Industry News May 22
Gartner
Accountant working on laptop computer Calculate and analyze financial reports Business information and planning with economic growth graphs business finance data analysis

57% Of Marketers Prioritizing Digital Paid Media In 2024: Gartner Research

Despite marketing budgets falling to just 8% of overall company revenue, marketers are taking that little flexibility in…

Industry News May 14
Gartner revenue strategies Sales Enablement Sales strategies sales training
Sales Enablement's New Mandate: Driving Seller Behavior Change

Sales Enablement’s New Mandate: Driving Seller Behavior Change

The B2B sales world is moving forward at breakneck speed, and sellers are falling behind. A recent Gartner…

Demanding Views January 2
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
Gartner revenue enablement revenue strategies Sales Enablement sales strategy
The Roadmap To Revenue Enablement

The Roadmap To Revenue Enablement

Today's customer lifecycle spans an array of interactions with disparate company functions, which risks misaligned messaging and more…

Demanding Views May 19
content creation content management Content Strategies demand generation Gartner landing pages
3 Tactics To Boost Demand Generation Performance In 2023

3 Tactics To Boost Demand Generation Performance In 2023

CEOs continue to focus on customer acquisition, retention and engagement as their respective function leaders face more fallout…

Demanding Views May 5
buyer engagement buyer preferences Gartner Sales Enablement Sales strategies selfservice
Unleash The Power Of Commercial Integration Through The Promise Of Buyer Learning

Unleash The Power Of Commercial Integration Through The Promise Of Buyer Learning

As consumers, we immediately turn to self-service digital channels for almost all our purchases, whether it's something small,…

Demanding Views March 10
chief sales officers Gartner revenue technology revtech Sales Enablement
Harness 3 Key Trends In The RevTech Stack

Harness 3 Key Trends In The RevTech Stack

Faced with inflation, persistent enterprise talent challenges and ongoing supply chain issues, Chief Sales Officers (CSOs) are under…

Demanding Views January 20
alignment Data analytics Data management Data Quality Gartner IT Marketing technology
Why Marketing & IT Alignment Is Mission Critical For Success

Why Marketing & IT Alignment Is Mission Critical For Success

As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly…

Industry News January 10
customer data data Data analytics Data management Gartner
Gartner Survey: 84% Of Leaders Cite Customer Data & Analytics As ‘Very Or Extremely Important' For Achieving Goals

Gartner Survey: 84% Of Leaders Cite Customer Data & Analytics As ‘Very Or Extremely Important’ For Achieving Goals

Gartner's latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023," revealed that the two…

Industry News January 10
efficiency Gartner revenue enablement Revenue Marketing sales Sales Enablement
2 Areas Sales Leaders Can Implement AI To Improve Seller Effectiveness

2 Areas Sales Leaders Can Implement AI To Improve Seller Effectiveness

A recent Gartner survey found that 47% of Chief Sales Officers (CSOs) rank increasing investments in artificial intelligence…

Demanding Views September 30
B2B buyers digital Gartner online purchases research
Gartner Research: 72% Of B2B Buyers Have Completed A Significant Transaction Through Digital Commerce

Gartner Research: 72% Of B2B Buyers Have Completed A Significant Transaction Through Digital Commerce

B2B buyers' appetite for digital commerce often exceeds their ability to make successful purchases online, meaning they're more…

Blog June 28
buying groups buying journeys Gartner Gartner research gotomarket strategies sales sales acceleration Sales Enablement
Why Context & Situational Understanding Should Guide Your Go-To-Market Strategy

Why Context & Situational Understanding Should Guide Your Go-To-Market Strategy

Never has it been clearer that the B2B sales playbook that got us here will not get us…

Demanding Views March 15
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series