Latest In: B2BDE19RC

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A Guide To Successful Virtual Events: Tools And Tips To Drive Revenue, Engagement & ROI

A Guide To Successful Virtual Events: Tools And Tips To Drive Revenue, Engagement & ROI

Event marketing is undergoing a digital transformation, driven by travel and meeting restrictions due to Covid-19. In the…

Demanding Views August 21
B2BDE19RC
Rise Of The Growth Marketer: 10 Practitioners Sound Off On New Goals & Realities For Driving Growth & Revenue

Rise Of The Growth Marketer: 10 Practitioners Sound Off On New Goals & Realities For Driving Growth & Revenue

As demand generation evolves, modern B2B organizations must be cross-functional to deliver a truly customer-centric experience for buyers…

Industry News May 8
B2BDE19RC Evan Liang LeanData research Revenue operations revops Sales Hacker state of revenue operations
New Research Highlights Rapid Adoption Of Revenue Operations Models In B2B

New Research Highlights Rapid Adoption Of Revenue Operations Models In B2B

Revenue Operations (RevOps) has quickly become a growing role and discipline sitting at the crosshairs between sales and…

Industry News February 12
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B2BDE19ED B2BDE19RC event marketing industry events trade shows
Companies Increasing Event Investments, Expanding Tools & Tactics To Move Beyond Acquisition

Companies Increasing Event Investments, Expanding Tools & Tactics To Move Beyond Acquisition

Despite the expanded influence of digital marketing in buying behavior and a proliferation of digital channels, B2B marketers…

Industry News December 11
B2BDE19RC customer era Drift Ossia Sales Enablement Seismic Strategy & Planning Series
3 Lessons Learned For B2B Sales Enablement In The Customer Era

3 Lessons Learned For B2B Sales Enablement In The Customer Era

In 2019, the sales enablement platform market tallied $1.1 billion, and that number is projected to climb up…

Blog November 21
B2BDE19RC Customer 360 Truth customer centricity digital transformation Dreamforce 2019 Lyft Marc Benioff
Digital Transformation, Customer Centricity Take Center Stage At Dreamforce 2019

Digital Transformation, Customer Centricity Take Center Stage At Dreamforce 2019

Dreamforce 2019 kicked off in full force this week, bringing thousands of “Trailblazers” to the heart of San…

Industry News November 20
B2BDE19RC Blackbaud buyer journey content marketing content planning Content4Demand customer experience customer journey Medtronic NASDAQ ON24 Sales Enablement Snowflake Strategy & Planning Series Uberflip webinars
#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer…

Industry News November 14
B2BDE19RC Channel Marketing LogMeIn partner marketing partner program referral partners The 2112 Group
Proactive Referral Partners Critical To Generating Demand, Initiating Conversations

Proactive Referral Partners Critical To Generating Demand, Initiating Conversations

Acknowledging that B2B buyers are placing a higher emphasis on comments from colleagues and peers, user reviews and…

Industry News November 13
audience behavior B2BDE19RC content performance marketing automation ON24 Target personalized content
ON24 Target Aims To Help Marketers Deliver Personalized Campaigns

ON24 Target Aims To Help Marketers Deliver Personalized Campaigns

ON24 Target is designed to help marketers create, personalize and deliver content experiences to engage select accounts, audiences…

Solution Spotlight November 8
B2BDE19RC Chris Harrington CRM Data InsideSalescom rebrand Revenue Acceleration Cloud XANT
InsideSales.com Rebrands To XANT, Expands Revenue Acceleration Cloud Offering

InsideSales.com Rebrands To XANT, Expands Revenue Acceleration Cloud Offering

InsideSales.com announced it has rebranded to XANT. The company stated that it will continue to build upon its…

Industry News November 7
B2BDE19RC CenturyLink Forrester LeadMD marketing operations Revenue operations ringDNA
B2B Ops Roles Expand Into Customer Experience Enablers To Streamline Revenue Engines

B2B Ops Roles Expand Into Customer Experience Enablers To Streamline Revenue Engines

As operation teams' responsibility in fueling the revenue engine continues to gain momentum within B2B organizations, individuals working…

Industry News October 16
6sense ABM B2BDE19RC brand building CMO customer experience Pendo talent retention tech stack TechTarget
The B2B CMO Balancing Act: 13 Top CMOs Share Insights On Shifting Priorities For Teams, Tech And Customer Experience

The B2B CMO Balancing Act: 13 Top CMOs Share Insights On Shifting Priorities For Teams, Tech And Customer Experience

B2B CMOs are shifting focus to expanded revenue responsibilities, which means they are increasingly being asked to own…

Industry News September 25
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