by Andrew Gaffney | Sep 6, 2019 | Industry News
The B2B community has lost one of its true thought leaders and visionaries with the sudden passing of Matt Senatore. As the leader of SiriusDecisions’ Account-Based Marketing service, Senatore helped drive the rapid expansion of the ABM category. Senatore...
by Brian Anderson | Sep 5, 2019 | Industry News
HubSpot announced new features to its marketing and sales platform, including a duplicate management tool, drag-and-drop features for its Email and Knowledge Base offerings, as well as refined usability features for its Conversations tool. The company stated that the...
by Amanda Hollenbeck | Sep 5, 2019 | Industry News
Supermetrics, a reporting automation tool for PPC, SEO, social and web analytics, has partnered with HubSpot to launch the Supermetrics HubSpot Connecter, a tool designed to combine marketing data across HubSpot portals with ease. The integration aims to provide...
by Brian Anderson | Sep 5, 2019 | Industry News
Innovation and disruption in the technology sector are soaring, but customer experience continues to falter. Research from B2B International shows that only 14% of large B2B companies are truly customer-centric. However, progressive companies that have seen great...
by Amanda Hollenbeck | Sep 4, 2019 | Industry News
SurveyMonkey has completed its acquisition of GetFeedback, an online survey software and customer experience solution. Terms of the deal were not disclosed. With GetFeedback, SurveyMonkey is positioned to offer a new customer experience solution within the Salesforce...
by Klaudia Tirico | Sep 4, 2019 | Blog
While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers using some form of Agile to manage their work, according to research from Agile Sherpas, a collective of agile marketing coaches. Going Agile is no easy feat, but...
by Amanda Hollenbeck | Sep 3, 2019 | Industry News
SDL, a global language and content management solutions provider, unveiled its SDL Content Assistant, a tool that aims to create easily digestible copy from lengthy documents via extracts and snippets. Powered by Hai — SDL’s Linguistic AI™, Content Assistant...
by Klaudia Tirico | Sep 3, 2019 | Solution Spotlight
Evergage’s new personalization algorithm, Contextual Bandit, is designed to leverage artificial intelligence (AI) to process vast stores of data, positioning companies to automatically deliver the most relevant and optimal content, offer or promotion to each...
by Abhi Yadav, Zylotech | Aug 30, 2019 | Demanding Views
B2C companies use machine learning for a wide range of use cases ranging from personalized recommendations, intelligent chatbots and hyperlocal advertising, just to name a few. While the number of B2C companies using machine learning is skyrocketing, adoption by...
by Amanda Hollenbeck | Aug 29, 2019 | Industry News
RollWorks, an ABM platform and division of AdRoll Group, has launched a new account scoring feature designed to use predictive machine learning to rank accounts within a target list based on firmographic and technographic characteristics. The new feature is an update...
by Amanda Hollenbeck | Aug 28, 2019 | Industry News
During the company’s Q2 Fiscal 2020 earnings conference call, Anaplan unveiled that it has signed a definitive agreement to acquire Mintigo, an Israeli-based predictive analytics and AI solutions provider. The terms of the deal were not disclosed during the...
by Amanda Hollenbeck | Aug 28, 2019 | Industry News
LiveRamp, an identity resolution service and data onboarding platform, has teamed up with intent data provider Bombora to launch a solution designed to improve the connection between B2B marketers and SMB prospects via digital channels. With the combination of...
