by Amanda Hollenbeck | Aug 28, 2019 | Industry News
During the company’s Q2 Fiscal 2020 earnings conference call, Anaplan unveiled that it has signed a definitive agreement to acquire Mintigo, an Israeli-based predictive analytics and AI solutions provider. The terms of the deal were not disclosed during the...
by Amanda Hollenbeck | Aug 28, 2019 | Industry News
LiveRamp, an identity resolution service and data onboarding platform, has teamed up with intent data provider Bombora to launch a solution designed to improve the connection between B2B marketers and SMB prospects via digital channels. With the combination of...
by Brian Anderson | Aug 28, 2019 | Industry News
Transformation and evolution are vital to continued success in the B2B world. While many businesses have been discussing digital transformation at length for some time now, very little has been done in digital marketing transformation within enterprise-level...
by Amanda Hollenbeck | Aug 27, 2019 | Industry News
Alyce, an AI-powered platform for strategic B2B gifting, has launched Alyce for Chrome, an extension designed to allow sales representatives to strengthen relationships with prospects by providing easy access to personal interest data through Chrome. Whether a sales...
by Amanda Hollenbeck | Aug 26, 2019 | Industry News
Chorus.ai, a conversation intelligence platform for sales teams, has launched a new Recommendations feature designed to use artificial intelligence to pinpoint key moments from sales calls. The solution aims to provide reps deeper insights into sales calls to better...
by Klaudia Tirico | Aug 26, 2019 | Solution Spotlight
Chili Piper’s scheduling platform is designed to boost buyer engagement by allowing qualified leads to automatically book a meeting or call after filling out a site’s contact form. The solution aims to automate complex scheduling process across teams and...
by Dave Egloff, Gartner | Aug 23, 2019 | Demanding Views
Many chief sales officers (CSOs) struggle to get their sellers to effectively and productively sell new products. It may seem like the problem is caused by sales development issues or a lack of cross-selling opportunities, but those are only symptoms of the problem....
by Klaudia Tirico | Aug 22, 2019 | Blog
Conex: The Content Experience is one of my favorite events to attend to learn the latest in content marketing and experience best practices. The speakers and content are always top notch and I bring back so many great takeaways and action items to my marketing and...
by Klaudia Tirico | Aug 22, 2019 | Industry News
As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind. Content consumption, for example, has transformed from the days of TV Guide...
by Demand Gen Report Team | Aug 21, 2019 | Blog
We’re still coming down from the high of the excitement at our first-ever B2B Sales & Marketing Exchange at the Encore Boston Harbor resort last week. With so much great content under one (very fancy) roof, there was no shortage of actionable advice and...
by Uday Nayar, Merkle | Aug 21, 2019 | Demanding Views
Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology. When implemented properly, however, AI has...
by Brianna Ruback | Aug 19, 2019 | Solution Spotlight
6sense is designed to shine a light on the buying journey. The account-based orchestration platform positions revenue teams to gain buyer insights, so they can generate more opportunities, increase deal size, compete and win more often. FEATURES/FUNCTIONALITY 6sense...
