by Chris Emme, Eyeota | Jun 17, 2019 | Demanding Views
While probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage of those marketers are likely to say their data needs are met completely. That’s because data seems so overwhelmingly complicated...
by Elise Schoening | Jun 17, 2019 | Solution Spotlight
Cliently, a lead generation and outreach automation solutions provider, is designed to enable marketers to increase lead engagement by as much as 50%. The platform is positioned to help users easily segment and personalize content, as well as automate outreach to save...
by Elise Schoening | Jun 14, 2019 | Industry News
Adobe unveiled Technology Previews, which are designed to use AI and machine learning technology to help users test out new analytics innovations in real time. Technology Previews, which are available in Adobe Analytics and powered by Adobe Sensei, aim to give Adobe...
by Brianna Ruback | Jun 14, 2019 | Case Studies
Pelco by Schneider Electric, a video surveillance company, tapped Marketo to replace its marketing automation system and better position the organization to increase performance and productivity. The company’s initiatives also earned its team a Marketo Revvie...
by Brianna Ruback | Jun 13, 2019 | Industry News
Dun & Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount. This acquisition, which is expected to close within 30 days, aims to merge Dun &...
by Terry Moffatt, Contributing Writer | Jun 12, 2019 | Industry News
When two partners introduced Kerstin Demko, Sage’s North America Partner Marketing Director, to their first-ever dedicated marketing employees, she realized that a program to encourage partners to be more active marketers was getting traction. “I see more of our...
by Marisa Jentz | Jun 12, 2019 | Blog
Choose your own adventure stories are a wildly popular form of storytelling. From Netflix’s recent Black Mirror: Bandersnatch movie to Telltale Games’ The Walking Dead interactive video game series and the popular...
by Elise Schoening | Jun 11, 2019 | Industry News
Alyce, an AI-powered direct mail platform, raised $11.5 million in Series A funding. The round was led by Manifest, with additional participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital. The company said the...
by Elise Schoening | Jun 11, 2019 | Industry News
Cvent, an event management software company, announced it has acquired DoubleDutch, a mobile event app provider. Terms of the deal were not disclosed. With the acquisition, Cvent aims to strengthen its position in the mobile technology industry, as well as enhance its...
by Brianna Ruback | Jun 10, 2019 | Case Studies
In December 2017, Widen, a digital asset management company, partnered with Splash, an event marketing software provider, to better manage its event needs, engage customers and maximize its presence within its customers’ organizations....
by Elise Schoening | Jun 10, 2019 | Industry News
Salesforce announced it has signed a definitive agreement to acquire Tableau, a data visualization software company, in an all-stock transaction valued at $15.7 billion. The acquisition aims to help Salesforce users better leverage data across their entire business....
by Elise Schoening | Jun 10, 2019 | Industry News
Drift, a conversational marketing platform, unveiled Drift Video, a new platform that aims to blend video and conversational marketing. The announcement was made at HYPERGROWTH London. Drift Video is designed to simplify video marketing and better connect buyers and...
