by Marisa Jentz | Jun 12, 2019 | Blog
Choose your own adventure stories are a wildly popular form of storytelling. From Netflix’s recent Black Mirror: Bandersnatch movie to Telltale Games’ The Walking Dead interactive video game series and the popular...
by Elise Schoening | Jun 11, 2019 | Industry News
Alyce, an AI-powered direct mail platform, raised $11.5 million in Series A funding. The round was led by Manifest, with additional participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital. The company said the...
by Elise Schoening | Jun 11, 2019 | Industry News
Cvent, an event management software company, announced it has acquired DoubleDutch, a mobile event app provider. Terms of the deal were not disclosed. With the acquisition, Cvent aims to strengthen its position in the mobile technology industry, as well as enhance its...
by Brianna Ruback | Jun 10, 2019 | Case Studies
In December 2017, Widen, a digital asset management company, partnered with Splash, an event marketing software provider, to better manage its event needs, engage customers and maximize its presence within its customers’ organizations....
by Elise Schoening | Jun 10, 2019 | Industry News
Salesforce announced it has signed a definitive agreement to acquire Tableau, a data visualization software company, in an all-stock transaction valued at $15.7 billion. The acquisition aims to help Salesforce users better leverage data across their entire business....
by Elise Schoening | Jun 10, 2019 | Industry News
Drift, a conversational marketing platform, unveiled Drift Video, a new platform that aims to blend video and conversational marketing. The announcement was made at HYPERGROWTH London. Drift Video is designed to simplify video marketing and better connect buyers and...
by Elise Schoening | Jun 10, 2019 | Solution Spotlight
Salesfusion, which was recently acquired by SugarCRM, aims to provide an all-you-need marketing automation solution for mid-sized marketing teams. It includes highly intuitive campaign builders, advanced automations and in-depth reporting designed to help marketers...
by Giuseppe D'Angelo, 3D2B | Jun 7, 2019 | Demanding Views
If you’re frustrated with the quality of leads that you’re getting from marketing, you’re not alone. According to a CEB study, 49% of sales reps actually ignore more than half of marketing leads. And no wonder. Gleanster Research estimates that only...
by Brianna Ruback | Jun 6, 2019 | Industry News
Vidyard, a video marketing platform, added new updates to its free video messaging and screen recording app Vidyard GoVideo. The updates are designed toprovide innovative ways for sales professionals to connect with buyers on a more personal...
by Elise Schoening | Jun 6, 2019 | Industry News
Microsoft and Oracle released a new cloud partnership that is designed to help customers run workloads and seamlessly move data between Microsoft Azure and Oracle Cloud. The partnership, which connects both clouds through network and identity interoperability, is...
by Elise Schoening | Jun 5, 2019 | Industry News
As digital channels grow more crowded, B2B marketers are pouring more of their marketing dollars into events, where they hope to meet with new buyers face-to-face and strengthen current relationships with key accounts. According to research from Bizzabo, 41% of...
by Elise Schoening | Jun 4, 2019 | Industry News
Highspot, a sales enablement platform, raised $60 million in Series D funding. The round was led by ICONIQ Capital, with additional participation from Sapphire Ventures, Madrona Venture Group, OpenView, Salesforce Ventures and Shasta Ventures. According to the...
