by Brian Anderson | May 6, 2019 | Industry News
PathFactory, a content insights and activation platform, unveiled new tools designed to help B2B businesses reduce the friction on their corporate website and better enable buyers to consume and engage content that meets their specific needs and pain points. The...
by Elise Schoening | May 6, 2019 | Solution Spotlight
Campaign Stars is a human powered, all-in-one ABM platform that aims to help B2B brands build an ABM machine and position overstretched sales and marketing teams to close more deals. The platform includes sales intelligence data, messaging strategy, content and...
by Elise Schoening | May 2, 2019 | Industry News
Validity, a Salesforce data integrity solutions provider, has entered into a definitive agreement to acquire Return Path, an email deliverability platform. Terms of the deal were not disclosed. With this acquisition, Validity aims to expand its customer data...
by Elise Schoening | May 1, 2019 | Industry News
Sigstr, an email signature marketing platform, released Sigstr Relationships on the Salesforce AppExchange. Using AI, Sigstr Relationships is positioned to score relationships between a company’s employees and their partners, prospects and customers. The...
by Elise Schoening | May 1, 2019 | Industry News
SAP unveiled SAP Customer Identity and Access Management (CIAM) solutions designed to help B2B companies manage customer and partner data. The SaaS solutions aim to offer secure identity, consent and access control with built-in authorization processes. CIAM is...
by Brian Anderson | May 1, 2019 | Industry News
Webinars continue to be a staple in many B2B demand gen strategies, with studies show that webinars are one of the most useful content formats for generating positive engagement with prospective customers. Findings from Demand Gen Report’s annual Content...
by Brian Anderson | May 1, 2019 | Blog
Customer experience has taken the main stage in the B2B community. Companies are pushing towards a customer-centric go-to-market strategy, but struggle with the repercussions of constant inundation from the marketing automation boom over the past decade. Progressive...
by Elise Schoening | Apr 30, 2019 | Industry News
Cliently, a sales engagement platform for small businesses, raised $1 million in its largest seed funding round to date. The round was led by Active Capital with additional participation from AltaIR Capital. The company said the funds will be used to help grow the...
by Dale Durrett, Bombora | Apr 30, 2019 | Demanding Views
Buyer intent data is quickly becoming a must-have dataset for sorting likely-to-convert prospects from those who are less likely, and for influencing marketing budget decisions. Yet as the adoption of this intent data has grown, many senior marketers still talk about...
by Demand Gen Report Team | Apr 29, 2019 | Industry News
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what’s working? Progressive B2B organizations are putting a bigger emphasis on producing relevant messaging and content, as well as making it...
by Elise Schoening | Apr 29, 2019 | Solution Spotlight
LeadCrunch is a B2B demand generation solution provider that aims to help marketers fill their pipeline with leads that convert. It is designed to use a company’s best customer list and AI to create B2B lookalike audiences on a cost-per-lead (CPL) basis....
by Elise Schoening | Apr 26, 2019 | Industry News
SalesLoft, a sales engagement solutions provider, raised $70 million in a Series D funding round led by Insight Partners. HarbourVest Partners, Emergence Capital and LinkedIn also participated in the round, which brings the company’s total funding amount up to...
