by Brian Anderson | Mar 27, 2019 | Industry News
During its Modern Customer Experience conference, Oracle unveiled new features for its Marketing Cloud. The updates to Oracle Eloqua, Responsys, Infinity and Maxymiser aim to eliminate data silos and provide real-time insights into behavioral data. Shashi Seth, SVP of...
by Brian Anderson | Mar 27, 2019 | Industry News
At its annual summit in Las Vegas, Adobe announced a new integration with LinkedIn, as well as a deeper partnership with Microsoft. The company stated that the partnerships with both companies better position B2B customers to deliver targeted account-based experiences...
by Klaudia Tirico | Mar 27, 2019 | Blog
Picture it: a warm August week in lovely Boston, a brand-new resort and casino, three epic marketing and sales events packed under one roof, networking with hundreds of your peers and all the clam chowder and lobster rolls you can eat. If all of the above sounds like...
by Elise Schoening | Mar 27, 2019 | Industry News
Salesforce announced plans to launch a customer data platform (CDP) that combines insight and engagement capabilities in a single, enterprise-level solution. The company said the CDP will build on Salesforce Customer 360, which is designed to connect and resolve...
by Brian Anderson | Mar 26, 2019 | Industry News
On the opening night of the Adobe Summit, senior-level executives from Adobe and Marketo recognized their 2019 Adobe Experience Maker and Marketo Revvie Award winners. The Marketo Revvie Awards are designed to honor Marketo users who are driving business growth and...
by Patrick Welch, President and CMO, Bigtincan | Mar 26, 2019 | Demanding Views
Once a purchase order is completed or a contract is signed, it’s time to pop the cork and celebrate. The buyer that the sales representative has pursued for weeks or months is now officially a customer. However, for many companies, the relationship with the...
by Elise Schoening | Mar 26, 2019 | Solution Spotlight
NetLine, a B2B content syndication lead generation network, added three new products to its Advanced Solutions suite: Full Funnel Acceleration, Multi-Asset and Programmatic. Collectively, the new additions to the Advanced Solutions lineup aim to provide B2B marketers...
by Elise Schoening | Mar 25, 2019 | Industry News
Leadspace, a B2B customer data platform, released Leadspace for Advertising, a new solution designed to generate highly targeted digital ad campaigns that boost awareness and enhance digital advertising ROI. Customers can use the Leadspace platform to create their...
by Brian Anderson | Mar 22, 2019 | Industry News
Ceros unveiled new enhancements to its experiential content creation platform at a recent user event in New York City. According to the company, update 6.0 aims to better position customers to create meaningful digital experiences for their target audiences while...
by Klaudia Tirico | Mar 19, 2019 | Blog
I had the opportunity to attend Salesloft’s Rainmaker conference in Atlanta, Ga. last week, where leading sales experts took the stage to discuss changing buyer behaviors and how modern reps can adapt to these new expectations. A key theme of the event was the...
by Brian Anderson | Mar 18, 2019 | Financial News
LeanData, a revenue operations platform, has raised $27.5 million in a Series C funding round led Tenaya Capital. Participating alongside Tenaya Capital was Industry Ventures, Shasta Ventures, Sapphire Ventures and Correlation Ventures. The company stated that the...
by Allen Pogorzelski, Openprise | Mar 18, 2019 | Demanding Views
Over 20 years ago, the elusive “360-degree view of the customer” was a value proposition in datasheets from just about every Customer Relationship Management (CRM) software suite provider and data warehousing vendor. Over time, marketers have tried to keep their...
