by Elise Schoening | Mar 11, 2019 | Solution Spotlight
Contentstack is designed to combine the best of content management systems and digital experience technology in a unified platform. It is positioned to help enterprise organizations manage content across digital channels and create amazing digital experiences....
by Brian Anderson | Mar 8, 2019 | Industry News
B2B buyers are increasing turning to peer reviews (65%) and social media (47%) to cut through marketing speak and gather honest, relevant insights during their decision-making process. Marketers must adapt to these changes and embrace conversational strategies that...
by Elise Schoening | Mar 7, 2019 | Industry News
DiscoverOrg, a B2B intelligence platform, acquired NeverBounce, an email verification and list cleansing services provider, for an undisclosed amount. According to the company, NeverBounce products will continue to be sold as stand-alone solutions. In addition,...
by Elise Schoening | Mar 6, 2019 | Industry News
Engagio, an ABM software provider, unveiled a new feature to provide enhanced analytics for its DASH account-based attribution solution. The feature, Engagement Minute Attribution, aims to analyze how marketing and sales activities work together to drive account...
by Demand Gen Report Team | Mar 6, 2019 | Blog
More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing Exchange. The three-day event, held February 24-26, included over 60 sessions, workshops and case...
by Elise Schoening | Mar 6, 2019 | Demanding Views
The sixth-annual ABM Innovation Summit will take place in San Francisco next week from March 14-15, and will feature many of the top practitioners and analysts in the ABM category. Demand Gen Report had the chance to chat with Peter Isaacson, CMO of Demandbase, to get...
by Klaudia Tirico | Mar 5, 2019 | Industry News
Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. More than half (54%) of respondents ranked email on top,...
by Elise Schoening | Mar 5, 2019 | Financial News
Trustpilot, a B2B software and service review platform, secured $55 million in a Series E equity investment round. The funding was led by Sunley House Capital Management, with additional participation from Vitruvian Partners, Draper Esprit, Index Ventures, Northzone...
by Elise Schoening | Mar 5, 2019 | Solution Spotlight
Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the most effective at meeting long-term business goals. FEATURES/FUNCTIONALITY Instead of analyzing a single message or campaign in isolation, Streams...
by Elise Schoening | Mar 4, 2019 | Industry News
Madison Logic, an account-based marketing platform, released Journey Acceleration, a new feature designed to help marketers create targeted ABM programs for all stages of the buyer’s journey. Journey Acceleration is positioned to enhance Madison Logic’s...
by Elise Schoening | Mar 4, 2019 | Industry News
Integrate, a demand orchestration platform, launched a new native connector with Facebook that aims to help marketers improve their lead generation campaigns on the social media site and better measure campaign ROI. The integration positions marketers to capture lead...
by Elise Schoening | Mar 1, 2019 | Industry News
True Influence, a B2B marketing and lead generation provider, released DisplayBase, a B2B media management solution designed to help users manage and optimize their display programs across all channels. The solution aims to enable users to create integrated digital...
