by Klaudia Tirico | Feb 28, 2019 | Industry News
Digital disruption has its perks for businesses. It has given companies the opportunity to engage with audiences in real time, wherever they are. But it has also made organizations forget that they are interacting with real people. “So many people are focused so...
by Elise Schoening | Feb 27, 2019 | Industry News
Sendoso, a direct mail platform, has raised $10.7 million in a round of Series A funding, which brings the company’s total funding raised to date up to $13.2 million. Sendoso enables marketers to send gifts, swag, postcards and more to current and prospective...
by Demand Gen Report Team | Feb 27, 2019 | Industry News
Seventy-one percent of B2B marketers rate their company’s overall content marketing success as zero to minimal, according to the Content Marketing Institute. The issue, however, isn’t about creating and publishing content, but rather creating the right...
by Brian Anderson | Feb 26, 2019 | Industry News
There is one constant variable in the B2B ecosystem: change is inevitable and crucial to the continued growth of a business. This was a major talking point during the opening keynote at the B2B Marketing Exchange, in which DemandGen International CEO David Lewis took...
by Elise Schoening | Feb 25, 2019 | Solution Spotlight
Zuant Vault is a cloud-based data management solution designed to control both on- and offline mobile data to help B2B companies comply with stringent regulations, such as GDPR. FEATURES/FUNCTIONALITY The solution is positioned as a secure datastore that lives...
by Andrea Tucker, Oracle Marketing Cloud | Feb 22, 2019 | Demanding Views
Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an inflection point. Gone are the days where B2B marketers relied on basic, descriptive data like demographics and location to define marketing segments...
by Elise Schoening | Feb 21, 2019 | Industry News
Trustpilot, a customer review platform, released Transparent Flagging, a new feature that aims to give buyers a view into how companies flag reviews and the investigation process that follows. The company said the release was part of a larger Trustpilot initiative to...
by Elise Schoening | Feb 20, 2019 | Financial News
ON24, a webinar marketing software provider, announced a record year of growth, with sales for its flagship product, Webcast Elite, increasing in ARR by 33%. Sales for the company’s newer products, ON24 Engagement Hub and ON24 Target, grew by more than 60%. In...
by Demand Gen Report Team | Feb 20, 2019 | Industry News
In this ever-evolving B2B landscape, organizations must embrace change and stay relevant with new generations of buyers. This means developing audience-centric content, maintaining a tight knit relationship between marketing and sales, leveraging new tools and...
by Klaudia Tirico | Feb 20, 2019 | Blog
The B2B landscape is constantly changing, and today’s buyers are more informed than ever, especially as new generations like Millennials and Gen Z make up more of the workforce. It’s crucial for businesses to abide by this change and cater their marketing...
by By Kate Rooney, Design Pickle | Feb 19, 2019 | Demanding Views
No matter where you work — whether a large corporation or a small, family-run business — sooner or later your marketing team will arrive at the age-old question: does size matter? Once your team has run out of budget, ideas and creative juice, they’ll likely...
by Elise Schoening | Feb 19, 2019 | Industry News
Influitive, a customer advocacy and engagement software, raised $10 million in equity and debt financing. The funding was led by Georgian Partners and Comerica Bank, with additional participation from Relay Ventures and Export Development Canada. The company said the...
