by Elise Schoening | Mar 6, 2019 | Industry News
Engagio, an ABM software provider, unveiled a new feature to provide enhanced analytics for its DASH account-based attribution solution. The feature, Engagement Minute Attribution, aims to analyze how marketing and sales activities work together to drive account...
by Demand Gen Report Team | Mar 6, 2019 | Blog
More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing Exchange. The three-day event, held February 24-26, included over 60 sessions, workshops and case...
by Elise Schoening | Mar 6, 2019 | Demanding Views
The sixth-annual ABM Innovation Summit will take place in San Francisco next week from March 14-15, and will feature many of the top practitioners and analysts in the ABM category. Demand Gen Report had the chance to chat with Peter Isaacson, CMO of Demandbase, to get...
by Klaudia Tirico | Mar 5, 2019 | Industry News
Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. More than half (54%) of respondents ranked email on top,...
by Elise Schoening | Mar 5, 2019 | Financial News
Trustpilot, a B2B software and service review platform, secured $55 million in a Series E equity investment round. The funding was led by Sunley House Capital Management, with additional participation from Vitruvian Partners, Draper Esprit, Index Ventures, Northzone...
by Elise Schoening | Mar 5, 2019 | Solution Spotlight
Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the most effective at meeting long-term business goals. FEATURES/FUNCTIONALITY Instead of analyzing a single message or campaign in isolation, Streams...
by Elise Schoening | Mar 4, 2019 | Industry News
Madison Logic, an account-based marketing platform, released Journey Acceleration, a new feature designed to help marketers create targeted ABM programs for all stages of the buyer’s journey. Journey Acceleration is positioned to enhance Madison Logic’s...
by Elise Schoening | Mar 4, 2019 | Industry News
Integrate, a demand orchestration platform, launched a new native connector with Facebook that aims to help marketers improve their lead generation campaigns on the social media site and better measure campaign ROI. The integration positions marketers to capture lead...
by Elise Schoening | Mar 1, 2019 | Industry News
True Influence, a B2B marketing and lead generation provider, released DisplayBase, a B2B media management solution designed to help users manage and optimize their display programs across all channels. The solution aims to enable users to create integrated digital...
by Elise Schoening | Mar 1, 2019 | Industry News
The 2019 B2B Marketing Exchange wrapped up with a closing panel wherein marketing practitioners from Pendo, Outreach and GE Digital shared their go-to-market strategies for measuring and accelerating revenue growth, and discussed new trends shaking up the industry....
by Klaudia Tirico | Mar 1, 2019 | Industry News
Millennials may get a bad reputation — lazy, entitled, attached to their phones and responsible for killing the napkin industry. But stereotypes aside, this generation is playing a greater role in the workforce and needs to be taken seriously. In fact, 73% of...
by Brian Anderson | Mar 1, 2019 | Industry News
Innovations in the B2B marketplace are endless. Most commonly, innovating means putting more control in the buyer’s hands. Therefore, B2B marketing and sales teams must focus their strategies on empowering buyers to meet their needs, while supporting them on...
