by Elise Schoening | Mar 13, 2019 | Industry News
Demandbase, an ABM solution provider, announced that a new book written by three of its executives will be released at the company’s ABM Innovation Summit, held March 14-15 in San Francisco. Event attendees will receive a complimentary copy of the book, which...
by Brian Anderson | Mar 13, 2019 | Blog
At this year’s B2B Marketing Exchange, the team at Quarry partnered with Kelly Kingman and the B2B News Network to create beautiful #KeynoteInks of some of the most tweeted moments from the event. Twitter was a buzz with a variety of quotable quips from the...
by Andrew Gaffney | Mar 13, 2019 | Industry News
The idea of a physical event focused on webinars is a bit ironic, but the more than 600 attendees that gathered in San Francisco this week for the third annual Webinar World demonstrated that the evolution of online events is having a fundamental influence on overall...
by Elise Schoening | Mar 13, 2019 | Industry News
The B2B buyer’s journey looks more like its B2C counterpart each year, and e-commerce solutions are the newest trend helping B2B marketers create streamlined, consumer-like experiences. Early e-commerce adopters such as Motoral Oy, a wholesale trade services...
by Elise Schoening | Mar 11, 2019 | Industry News
HG Data, a technology intelligence provider, rebranded as HG Insights and launched a new HG Insights Platform designed to deliver technographic information to help marketers optimize their strategies and identify opportunities for revenue growth. The company said the...
by Brian Anderson | Mar 11, 2019 | Industry News
As more marketers dip their toes into ABM, early adopters are stepping forward and sharing their experiences with common hurdles and challenges that can be avoided via the right combination of technology, research and support. Ninety-three percent of marketers say ABM...
by Mark Godley, LeadGenius | Mar 11, 2019 | Demanding Views
So, here’s a dirty little secret: the companies that fail to build a successful sales pipeline almost always believe that buying a good list of prospects will fix their business. It won’t. Even the best data — a custom-curated list of ideal prospects...
by Brian Anderson | Mar 11, 2019 | Industry News
RollWorks, an ABM platform and division of AdRoll Group, has launched a new Identification Solution designed to help B2B companies identify the best accounts to target with account-based marketing and sales programs. Now available to RollWorks customers,...
by Elise Schoening | Mar 11, 2019 | Solution Spotlight
Contentstack is designed to combine the best of content management systems and digital experience technology in a unified platform. It is positioned to help enterprise organizations manage content across digital channels and create amazing digital experiences....
by Brian Anderson | Mar 8, 2019 | Industry News
B2B buyers are increasing turning to peer reviews (65%) and social media (47%) to cut through marketing speak and gather honest, relevant insights during their decision-making process. Marketers must adapt to these changes and embrace conversational strategies that...
by Elise Schoening | Mar 7, 2019 | Industry News
DiscoverOrg, a B2B intelligence platform, acquired NeverBounce, an email verification and list cleansing services provider, for an undisclosed amount. According to the company, NeverBounce products will continue to be sold as stand-alone solutions. In addition,...
by Elise Schoening | Mar 6, 2019 | Industry News
Engagio, an ABM software provider, unveiled a new feature to provide enhanced analytics for its DASH account-based attribution solution. The feature, Engagement Minute Attribution, aims to analyze how marketing and sales activities work together to drive account...
