by Brian Anderson | Mar 22, 2019 | Industry News
Ceros unveiled new enhancements to its experiential content creation platform at a recent user event in New York City. According to the company, update 6.0 aims to better position customers to create meaningful digital experiences for their target audiences while...
by Klaudia Tirico | Mar 19, 2019 | Blog
I had the opportunity to attend Salesloft’s Rainmaker conference in Atlanta, Ga. last week, where leading sales experts took the stage to discuss changing buyer behaviors and how modern reps can adapt to these new expectations. A key theme of the event was the...
by Brian Anderson | Mar 18, 2019 | Financial News
LeanData, a revenue operations platform, has raised $27.5 million in a Series C funding round led Tenaya Capital. Participating alongside Tenaya Capital was Industry Ventures, Shasta Ventures, Sapphire Ventures and Correlation Ventures. The company stated that the...
by Allen Pogorzelski, Openprise | Mar 18, 2019 | Demanding Views
Over 20 years ago, the elusive “360-degree view of the customer” was a value proposition in datasheets from just about every Customer Relationship Management (CRM) software suite provider and data warehousing vendor. Over time, marketers have tried to keep their...
by Elise Schoening | Mar 18, 2019 | Solution Spotlight
Aprimo Productivity Management is a marketing resource management solution designed to simplify collaboration to increase the speed-to-market of campaigns. It aims to help marketers streamline valuable assets and deliver content, campaigns and experiences faster...
by Brian Anderson | Mar 15, 2019 | Industry News
6sense, an ABM orchestration platform, announced a new integration with Salesforce Pardot. The integration intends to help mutual customers gain deeper visibility into buyers’ journeys, positioning them to better engage stakeholders at target accounts with the...
by Andrew Gaffney | Mar 15, 2019 | Industry News
In yet another sign of the explosive growth of the ABM category, more than 1,000 attendees turned out at Pier 27 in San Francisco for the 6th Annual ABM Innovation Summit, hosted by Demandbase. With a program featuring four tracks mixing practitioners, thought leaders...
by Klaudia Tirico | Mar 15, 2019 | Industry News
SalesLoft, a sales engagement platform, announced the launch of a new mobile app, machine learning capabilities and a new reporting framework at the company’s annual Rainmaker conference in Atlanta, Ga. The new features are designed to help companies uncover...
by Klaudia Tirico | Mar 15, 2019 | Industry News
New buyer preferences and demands have forced B2B professionals to make much-needed changes in their go-to-market strategies. With B2C brands like Amazon and Spotify shaping expectations in their personal life, B2B buyers are now expecting a more intuitive customized...
by Elise Schoening | Mar 14, 2019 | Industry News
PFL, a direct mail marketing platform, has teamed up with Outreach, a sales engagement platform, to help sales reps boost conversion rates and accelerate time-to-close via personalized direct mail packages. The partnership enables Outreach users to create and deliver...
by Elise Schoening | Mar 13, 2019 | Industry News
True Influence, a B2B marketing and lead generation services provider, released AppointmentBase, a new solution designed to help sales identify and book appointments with prospective customers who are actively in market. The solution is positioned to use True...
by Elise Schoening | Mar 13, 2019 | Industry News
Demandbase, an ABM solution provider, announced that a new book written by three of its executives will be released at the company’s ABM Innovation Summit, held March 14-15 in San Francisco. Event attendees will receive a complimentary copy of the book, which...
