by Elise Schoening | Jan 15, 2019 | Industry News
Adobe announced that Marketing Nation Summit will be integrated into Adobe Summit, which is scheduled for March 24-28 in Las Vegas. The news follows Adobe’s $4.75 billion-dollar acquisition of Marketo in September. The company said that Marketo will be included...
by Elise Schoening | Jan 14, 2019 | Solution Spotlight
AI-Driven Email Prospecting from InsideSales.com aims to help sales teams create target and track prospecting emails, as well as generate insights into recipient actions and identify the best time to send. FEATURES/FUNCTIONALITY The solution uses...
by Elise Schoening | Jan 14, 2019 | Industry News
Drift, a conversational marketing platform, has appointed five senior executives across its sales, marketing and engineering teams. Kate Adams joins the company as Senior Director of Marketing. She comes from SmartBear with more than a decade of B2B marketing and...
by By Pavel Dmitriev, Outreach | Jan 11, 2019 | Demanding Views
We all want to make things better. But how do you know if your efforts really make a difference? How do you know if the changes you make in a system have a positive impact? Acting on a hunch, basing a solution on guesswork, or leaving success to luck certainly has a...
by Elise Schoening | Jan 11, 2019 | Industry News
LeanData, a lead management company, appointed Rachael McBrearty and Larry Cheng as its first-ever Chief Customer Officer and VP of Finance, respectively. The company said the new hires will help enhance the customer experience for its 450+ clients, optimize revenue...
by Elise Schoening | Jan 9, 2019 | Financial News
Data Decisions Group, Inc., a data, research and predictive marketing services provider, announced it had acquired Reach Analytics, a predictive marketing technology company, for an undisclosed fee. The acquisition will help improve and expand its predictive modeling...
by Elise Schoening | Jan 9, 2019 | Industry News
Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing...
by Klaudia Tirico | Jan 8, 2019 | Blog, Industry News
Would you rather spend this winter stuck in your office hiding from the cold, or join thousands of your peers in a beautiful desert oasis with a plethora of things to do? It’s not often you get to attend a wintertime conference in a setting as beautiful and warm...
by Brian Anderson | Jan 7, 2019 | Industry News
Televerde, the demand generation and sales acceleration solutions provider, unveiled Morag Lucey as the company’s new CEO. Lucey succeeds Jim Hooker, who has led Televerde as its CEO since 1996 and will be retiring, according to the company. As the...
by Brad Gillespie, Cvent | Jan 7, 2019 | Demanding Views
This is a five-minute read; but for the short attention spans among us, I’ll cut to the chase. There are four primary changes we should expect to see from Forrester’s acquisition today of SiriusDecisions: Deeper analyst coverage of the “Martech 5000;”...
by Elise Schoening | Jan 4, 2019 | Solution Spotlight
LinkedIn’s new Objective-Based Advertising tool in Campaign Manager is designed to make it easier for marketers to create campaigns and measure results. FEATURES/FUNCTIONALITY Objective-Based Advertising positions users to select the campaign objectives that...
by Klaudia Tirico | Jan 3, 2019 | Industry News
Videolicious, a video software provider for enterprise B2B sales and marketing organizations, has expanded its offering in an effort to combine automated video creation, custom messaging, branding, performance analytics and viewer insights in a single, end-to-end...
