by Sam Melnick, Allocadia | Jan 18, 2019 | Demanding Views
As we look at the most important martech trends for the New Year, one thing becomes evident, and it’s no surprise: spend on martech is increasing. According to Gartner’s CMO Spend Survey for 2018-2019, which polled over 600 CMOs in North America and...
by Brian Anderson | Jan 17, 2019 | Industry News
The B2B buying process is always in a state of evolution, but one often overlooked thought is that this evolution also impacts current relationships between buyers and sellers — making it far easier for churn to occur. While new technology emerges to help get in front...
by Elise Schoening | Jan 16, 2019 | Financial News
Integrate, a demand orchestration platform, has acquired ListenLoop, an account-based programmatic advertising platform. Terms of the deal were not disclosed. The company also unveiled a new solution powered by ListenLoop that is designed to connect programmatic ABM...
by Andrew Gaffney | Jan 16, 2019 | Industry News
The topic of Televerde’s “workforce” has drawn a lot of comments and whispers over the years. Sometimes, there is a bit of a sarcastic tone attached as it’s referred to as the “prison company.” Other times, there is an insinuation that women in...
by Elise Schoening | Jan 16, 2019 | Blog
Creating happy, loyal customers takes more than just a stellar product and 24/7 customer support. The best brands go the extra mile to surprise and delight their customers with stand-out gifts that allow them to show off their pride, become more invested in the...
by Elise Schoening | Jan 16, 2019 | Financial News
Campaign Monitor, an email marketing and automation provider owned by CM Group, announced it has acquired Sailthru, an experience management platform, and Liveclicker, a personalized email marketing solution, for an undisclosed amount. With these acquisitions,...
by Elise Schoening | Jan 15, 2019 | Industry News
Adobe announced that Marketing Nation Summit will be integrated into Adobe Summit, which is scheduled for March 24-28 in Las Vegas. The news follows Adobe’s $4.75 billion-dollar acquisition of Marketo in September. The company said that Marketo will be included...
by Elise Schoening | Jan 14, 2019 | Solution Spotlight
AI-Driven Email Prospecting from InsideSales.com aims to help sales teams create target and track prospecting emails, as well as generate insights into recipient actions and identify the best time to send. FEATURES/FUNCTIONALITY The solution uses...
by Elise Schoening | Jan 14, 2019 | Industry News
Drift, a conversational marketing platform, has appointed five senior executives across its sales, marketing and engineering teams. Kate Adams joins the company as Senior Director of Marketing. She comes from SmartBear with more than a decade of B2B marketing and...
by By Pavel Dmitriev, Outreach | Jan 11, 2019 | Demanding Views
We all want to make things better. But how do you know if your efforts really make a difference? How do you know if the changes you make in a system have a positive impact? Acting on a hunch, basing a solution on guesswork, or leaving success to luck certainly has a...
by Elise Schoening | Jan 11, 2019 | Industry News
LeanData, a lead management company, appointed Rachael McBrearty and Larry Cheng as its first-ever Chief Customer Officer and VP of Finance, respectively. The company said the new hires will help enhance the customer experience for its 450+ clients, optimize revenue...
by Elise Schoening | Jan 9, 2019 | Financial News
Data Decisions Group, Inc., a data, research and predictive marketing services provider, announced it had acquired Reach Analytics, a predictive marketing technology company, for an undisclosed fee. The acquisition will help improve and expand its predictive modeling...
