by Elise Schoening | Nov 1, 2018 | Industry News
Evergage, a personalization and customer data platform, unveiled new features designed to help marketers tap into customer data and improve one-to-one personalization. Evergage Decisions aims to use AI to provide hyper-personalized content recommendations. The...
by Elise Schoening | Nov 1, 2018 | Industry News
Conversica, an AI marketing and sales software provider, secured $31 million in Series C funding, bringing the company’s total amount raised to $87 million. Providence Strategic Growth Capital Partners L.L.C. led the round with additional participation from Toba...
by Elise Schoening | Oct 31, 2018 | Blog
Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need an upgrade and a fresh coat of paint every now and then. As marketing technology evolves and B2B companies are able to glean more information than before on current and...
by Elise Schoening | Oct 30, 2018 | Industry News
LinkedIn launched a new integration with Google Campaign Manager designed to help marketers manage attribution for all of their LinkedIn ads from a single, centralized location. The new integration positions marketers to track all Sponsored Content impressions and...
by Elise Schoening | Oct 30, 2018 | Industry News
Perficient, Inc., a digital transformation consulting firm, has acquired Elixiter, a Marketo and martech consultancy. Terms of the deal were not disclosed. The acquisition aims to expand Perficient’s digital marketing and marketing automation services, as well...
by Elise Schoening | Oct 29, 2018 | Solution Spotlight
ContentlyOne is a comprehensive content marketing solution from Contently. It includes an end-to-end content marketing platform, on-demand talent network and strategic services designed to help marketers master content marketing across the entire buyer journey....
by Steve Woods, Nudge.ai | Oct 26, 2018 | Demanding Views
There’s no way that automating sales can win. Although with advancements in technology over the last five years, you would think that automation would be the future of sales. Everything has been about automated outbound email, robo-dialers, chatbots and copy...
by Brian Anderson | Oct 26, 2018 | Industry News
The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up the reins of their buyers’ journeys and adapting their go-to-market strategies to fully embrace buyer expectations. This concept was discussed...
by Elise Schoening | Oct 25, 2018 | Industry News
Mediafly, a sales enablement company, has acquired Alinean, a B2B marketing and sales software and consulting company. The acquisition positions Mediafly to boost sales effectiveness among its customers with a combined offering of sales enablement solutions and...
by Elise Schoening | Oct 25, 2018 | Industry News
Uberflip announced an extended, two-year strategic partnership with Bombora, a B2B marketing and sales intent data provider, that aims to help marketers deliver personalized experiences at scale with artificial intelligence (AI). The companies have worked together...
by Andrew Gaffney | Oct 24, 2018 | Blog
After starting out three years ago as a small satellite event during Dreamforce, the Ops-Stars Conference has quickly grown to attract more than 1,500 attendees, 40 sessions and 26 sponsors. Hosted by LeanData, the event has become the lead forum for B2B executives...
by Elise Schoening | Oct 24, 2018 | Industry News
Skyword, a content marketing platform, announced plans to merge with TrackMaven, a marketing insights company. Terms of the deal were not disclosed. By merging, the companies aim to equip marketers with TrackMaven’s deep analytics, as well as the tools to put...
