by Brian Anderson | Oct 23, 2018 | Industry News
Oracle has entered an agreement to acquire DataFox, an AI-based data management provider, and unveiled a new CX Unity product designed to provide a comprehensive view into customer engagement and interactions across channels and applications. The company stated that...
by Elise Schoening | Oct 23, 2018 | Case Studies
Act-On Software, a marketing automation platform, needed a video hosting solution that could help enable its marketing and sales teams to create and enhance on-demand video content, as well as provide insight into video engagement and success. The Challenge Act-On was...
by Marisa Jentz | Oct 23, 2018 | Blog
By now, all marketers should know that personalization is an imperative, not an option. Research shows that 88% of marketers believe that their prospects expect a personalized experience, but just 31% think they are actually getting personalization right. So, what is...
by Elise Schoening | Oct 22, 2018 | Solution Spotlight
Influ2, a person-based marketing platform, is positioned to help B2B companies engage with enterprise decision makers via targeted, person-based advertising. It is designed to place ads on LinkedIn, Facebook and other social media, business and news sites, and then...
by Elise Schoening | Oct 22, 2018 | Industry News
Brainshark, a sales enablement and readiness software provider, announced a new partnership with Playboox, a sales enablement consultancy and software company. By joining Brainshark’s partner ecosystem, Playboox adds new consulting services and software...
by John Fernandez, Contently | Oct 19, 2018 | Demanding Views
Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at numbers hoping something useful will appear. That’s not necessarily their fault. If the strategy doesn’t have a sound foundation, then the professionals...
by Elise Schoening | Oct 17, 2018 | Industry News
Liferay, a digital experience platform provider, recently acquired a controlling interest in Triblio, an ABM company. Liferay also committed to an ongoing investment in Triblio’s ABM programs, although the companies will continue to operate independently. In an...
by Elise Schoening | Oct 17, 2018 | Industry News
Radius, a B2B enterprise data platform, announced it has enhanced its data source, the Network of Record, with a new partnership to Dun & Bradstreet’s Data Cloud. With this partnership, the Network of Record is positioned to provide account and contact data...
by Elise Schoening | Oct 17, 2018 | Industry News
Twilio, a cloud communications platform, announced plans to acquire SendGrid, an email marketing platform, in an all-stock transaction valued at about $2 billion. The acquisition, which is expected to close in the first half of 2019, positions Twilio to create a...
by Klaudia Tirico | Oct 17, 2018 | Industry News
The debate around gating or ungating content has been a topic of conversation among marketers for many years. It’s easy to understand why as gated content plays a crucial role in lead generation. However, there are growing benefits of ungating content, as well,...
by Brian Anderson | Oct 17, 2018 | Blog
Ongoing shifts in buyer behavior and rapid developments in technology are not only having an impact on direct marketing initiatives — they are also affecting the role of indirect channel partners in the B2B marketplace. Terry Moffatt, Editor for our sister publication...
by Elise Schoening | Oct 17, 2018 | Industry News
Infusionsoft, a CRM, sales and marketing software provider for SMBs, received a $20 million investment from ORIX Growth Capital. The company said the funding will be used to fuel product development and market expansion. The latest investment brings...
