by Elise Schoening | Nov 5, 2018 | Solution Spotlight
Campaign Monitor aims to offer an easy-to-use email marketing solution that can help marketers create beautiful, responsive email templates, trigger personalized journeys at the right time and segment their list based on rich data from more than 200 integrations....
by Elle Woulfe, PathFactory | Nov 2, 2018 | Demanding Views
B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Collectively, we’ve consolidated the big gains from the digital era and reached a new plateau....
by Brian Anderson | Nov 1, 2018 | Industry News
KickFire, an IP address intelligence and company identification technology, announced an integration with Drift, a conversational marketing and sales platform. The integration positions Drift users to uncover account-level information and firmographics that can...
by Elise Schoening | Nov 1, 2018 | Industry News
Evergage, a personalization and customer data platform, unveiled new features designed to help marketers tap into customer data and improve one-to-one personalization. Evergage Decisions aims to use AI to provide hyper-personalized content recommendations. The...
by Elise Schoening | Nov 1, 2018 | Industry News
Conversica, an AI marketing and sales software provider, secured $31 million in Series C funding, bringing the company’s total amount raised to $87 million. Providence Strategic Growth Capital Partners L.L.C. led the round with additional participation from Toba...
by Elise Schoening | Oct 31, 2018 | Blog
Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need an upgrade and a fresh coat of paint every now and then. As marketing technology evolves and B2B companies are able to glean more information than before on current and...
by Elise Schoening | Oct 30, 2018 | Industry News
LinkedIn launched a new integration with Google Campaign Manager designed to help marketers manage attribution for all of their LinkedIn ads from a single, centralized location. The new integration positions marketers to track all Sponsored Content impressions and...
by Elise Schoening | Oct 30, 2018 | Industry News
Perficient, Inc., a digital transformation consulting firm, has acquired Elixiter, a Marketo and martech consultancy. Terms of the deal were not disclosed. The acquisition aims to expand Perficient’s digital marketing and marketing automation services, as well...
by Elise Schoening | Oct 29, 2018 | Solution Spotlight
ContentlyOne is a comprehensive content marketing solution from Contently. It includes an end-to-end content marketing platform, on-demand talent network and strategic services designed to help marketers master content marketing across the entire buyer journey....
by Steve Woods, Nudge.ai | Oct 26, 2018 | Demanding Views
There’s no way that automating sales can win. Although with advancements in technology over the last five years, you would think that automation would be the future of sales. Everything has been about automated outbound email, robo-dialers, chatbots and copy...
by Brian Anderson | Oct 26, 2018 | Industry News
The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up the reins of their buyers’ journeys and adapting their go-to-market strategies to fully embrace buyer expectations. This concept was discussed...
by Elise Schoening | Oct 25, 2018 | Industry News
Mediafly, a sales enablement company, has acquired Alinean, a B2B marketing and sales software and consulting company. The acquisition positions Mediafly to boost sales effectiveness among its customers with a combined offering of sales enablement solutions and...
