by Brian Anderson | Oct 16, 2018 | Blog, Podcasts
Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO...
by Klaudia Tirico | Oct 15, 2018 | Industry News
Intercom, a customer messaging platform, has launched a new bot designed to help answer and resolve customers’ most common questions. Answer Bot uses a combination of Intercom’s conversation data, machine learning and natural language processing to...
by Michael Hiskey, Semarchy | Oct 15, 2018 | Demanding Views
Imagine a place where all business data could be stored in its source form, waiting to be analyzed on call. That place is the data lake, and when properly utilized, it can be one of a business’ most valuable assets, saving money and increasing ROI. So,...
by Elise Schoening | Oct 15, 2018 | Solution Spotlight
Traackr is an influencer marketing platform that aims to consolidate influencer evaluation, relationship building, campaign management and performance measurement into one system of record. Businesses can leverage Traackr to orchestrate paid and earned influencer...
by Elise Schoening | Oct 12, 2018 | Industry News
Ninety percent of best-in-class marketers put their audience’s informational needs above their company’s sales/promotional messages, according to new research from the Content Marketing Institute, MarketingProfs and Conductor. The report, titled B2B...
by Elise Schoening | Oct 11, 2018 | Industry News
G2 Crowd, a B2B software and services review platform, has raised $55 million in a Series C funding round led by IVP. Emergence Capital, Accel and Pritzker Group Venture Capital also participated in the round, which brings the company’s total funds to $100...
by Elise Schoening | Oct 11, 2018 | Industry News
Sitecore, a customer experience management company, has entered a definitive agreement to acquire Stylelabs, a content marketing management provider. Terms of the deal were not disclosed. Stylelabs provides digital asset management, marketing resource management and...
by Elise Schoening | Oct 10, 2018 | Industry News
Moz, a SEO software provider, announced plans to acquire STAT Search Analytics, a rank tracking and search engine results page (SERP) analytics company. The announcement was made in a joint video blog post featuring Moz CEO Sarah Bird and STAT CEO Rob Bucci. The...
by Elise Schoening | Oct 10, 2018 | Industry News
The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows that 82% of CMOs have goals tied directly to revenue. As such, modern marketers are taking an active approach to measuring and accelerating pipeline — a...
by Elise Schoening | Oct 9, 2018 | Industry News
InsideView, a targeting, sales and marketing intelligence software provider, updated its Insights targeting intelligence tool with a new integration to Microsoft’s AI-powered Relationship Assistant. The integration aims to position users to better find and...
by Andrew Gaffney | Oct 9, 2018 | Industry News
Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when Leadspace and Radius announced plans to merge back in April. What was interesting, however, was how the companies would integrate to become...
by Brian Anderson | Oct 8, 2018 | Blog, Podcasts
In a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in the B2B marketplace. Cunningham also shares his thoughts on how B2B organizations can leverage emerging AI capabilities and predictive analytics to enhance...
