by Elise Schoening | Oct 25, 2018 | Industry News
Uberflip announced an extended, two-year strategic partnership with Bombora, a B2B marketing and sales intent data provider, that aims to help marketers deliver personalized experiences at scale with artificial intelligence (AI). The companies have worked together...
by Andrew Gaffney | Oct 24, 2018 | Blog
After starting out three years ago as a small satellite event during Dreamforce, the Ops-Stars Conference has quickly grown to attract more than 1,500 attendees, 40 sessions and 26 sponsors. Hosted by LeanData, the event has become the lead forum for B2B executives...
by Elise Schoening | Oct 24, 2018 | Industry News
Skyword, a content marketing platform, announced plans to merge with TrackMaven, a marketing insights company. Terms of the deal were not disclosed. By merging, the companies aim to equip marketers with TrackMaven’s deep analytics, as well as the tools to put...
by Brian Anderson | Oct 23, 2018 | Industry News
Oracle has entered an agreement to acquire DataFox, an AI-based data management provider, and unveiled a new CX Unity product designed to provide a comprehensive view into customer engagement and interactions across channels and applications. The company stated that...
by Elise Schoening | Oct 23, 2018 | Case Studies
Act-On Software, a marketing automation platform, needed a video hosting solution that could help enable its marketing and sales teams to create and enhance on-demand video content, as well as provide insight into video engagement and success. The Challenge Act-On was...
by Marisa Jentz | Oct 23, 2018 | Blog
By now, all marketers should know that personalization is an imperative, not an option. Research shows that 88% of marketers believe that their prospects expect a personalized experience, but just 31% think they are actually getting personalization right. So, what is...
by Elise Schoening | Oct 22, 2018 | Solution Spotlight
Influ2, a person-based marketing platform, is positioned to help B2B companies engage with enterprise decision makers via targeted, person-based advertising. It is designed to place ads on LinkedIn, Facebook and other social media, business and news sites, and then...
by Elise Schoening | Oct 22, 2018 | Industry News
Brainshark, a sales enablement and readiness software provider, announced a new partnership with Playboox, a sales enablement consultancy and software company. By joining Brainshark’s partner ecosystem, Playboox adds new consulting services and software...
by John Fernandez, Contently | Oct 19, 2018 | Demanding Views
Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at numbers hoping something useful will appear. That’s not necessarily their fault. If the strategy doesn’t have a sound foundation, then the professionals...
by Elise Schoening | Oct 17, 2018 | Industry News
Liferay, a digital experience platform provider, recently acquired a controlling interest in Triblio, an ABM company. Liferay also committed to an ongoing investment in Triblio’s ABM programs, although the companies will continue to operate independently. In an...
by Elise Schoening | Oct 17, 2018 | Industry News
Radius, a B2B enterprise data platform, announced it has enhanced its data source, the Network of Record, with a new partnership to Dun & Bradstreet’s Data Cloud. With this partnership, the Network of Record is positioned to provide account and contact data...
by Elise Schoening | Oct 17, 2018 | Industry News
Twilio, a cloud communications platform, announced plans to acquire SendGrid, an email marketing platform, in an all-stock transaction valued at about $2 billion. The acquisition, which is expected to close in the first half of 2019, positions Twilio to create a...
