by Elise Schoening | Oct 30, 2018 | Industry News
Perficient, Inc., a digital transformation consulting firm, has acquired Elixiter, a Marketo and martech consultancy. Terms of the deal were not disclosed. The acquisition aims to expand Perficient’s digital marketing and marketing automation services, as well...
by Elise Schoening | Oct 29, 2018 | Solution Spotlight
ContentlyOne is a comprehensive content marketing solution from Contently. It includes an end-to-end content marketing platform, on-demand talent network and strategic services designed to help marketers master content marketing across the entire buyer journey....
by Steve Woods, Nudge.ai | Oct 26, 2018 | Demanding Views
There’s no way that automating sales can win. Although with advancements in technology over the last five years, you would think that automation would be the future of sales. Everything has been about automated outbound email, robo-dialers, chatbots and copy...
by Brian Anderson | Oct 26, 2018 | Industry News
The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up the reins of their buyers’ journeys and adapting their go-to-market strategies to fully embrace buyer expectations. This concept was discussed...
by Elise Schoening | Oct 25, 2018 | Industry News
Mediafly, a sales enablement company, has acquired Alinean, a B2B marketing and sales software and consulting company. The acquisition positions Mediafly to boost sales effectiveness among its customers with a combined offering of sales enablement solutions and...
by Elise Schoening | Oct 25, 2018 | Industry News
Uberflip announced an extended, two-year strategic partnership with Bombora, a B2B marketing and sales intent data provider, that aims to help marketers deliver personalized experiences at scale with artificial intelligence (AI). The companies have worked together...
by Andrew Gaffney | Oct 24, 2018 | Blog
After starting out three years ago as a small satellite event during Dreamforce, the Ops-Stars Conference has quickly grown to attract more than 1,500 attendees, 40 sessions and 26 sponsors. Hosted by LeanData, the event has become the lead forum for B2B executives...
by Elise Schoening | Oct 24, 2018 | Industry News
Skyword, a content marketing platform, announced plans to merge with TrackMaven, a marketing insights company. Terms of the deal were not disclosed. By merging, the companies aim to equip marketers with TrackMaven’s deep analytics, as well as the tools to put...
by Brian Anderson | Oct 23, 2018 | Industry News
Oracle has entered an agreement to acquire DataFox, an AI-based data management provider, and unveiled a new CX Unity product designed to provide a comprehensive view into customer engagement and interactions across channels and applications. The company stated that...
by Elise Schoening | Oct 23, 2018 | Case Studies
Act-On Software, a marketing automation platform, needed a video hosting solution that could help enable its marketing and sales teams to create and enhance on-demand video content, as well as provide insight into video engagement and success. The Challenge Act-On was...
by Marisa Jentz | Oct 23, 2018 | Blog
By now, all marketers should know that personalization is an imperative, not an option. Research shows that 88% of marketers believe that their prospects expect a personalized experience, but just 31% think they are actually getting personalization right. So, what is...
by Elise Schoening | Oct 22, 2018 | Solution Spotlight
Influ2, a person-based marketing platform, is positioned to help B2B companies engage with enterprise decision makers via targeted, person-based advertising. It is designed to place ads on LinkedIn, Facebook and other social media, business and news sites, and then...
