by Elise Schoening | Oct 8, 2018 | Industry News
Affinity, a relationship intelligence platform, unveiled Alliances, a new solution designed to help marketing professionals expand their network with real-time insights of top connections to make introductions for prospective customers and companies. The solution is...
by Manish Dudharejia, E2M Solutions Inc. | Oct 8, 2018 | Demanding Views
In today’s fast-paced and highly competitive market, innovation is essential for B2B companies if they want to stay relevant. But what qualities make a B2B brand innovative? First of all, a drive for change is necessary for innovation and growth. Sticking to the...
by Elise Schoening | Oct 8, 2018 | Solution Spotlight
TrendHub, a cloud-based, AI-powered content and market intelligence solution from ScribbleLive, is designed to monitor content, topics and keywords to gain deeper insights on buyer and market trends. Powered in part by IBM Watson, TrendHub aims to help users discover...
by Elise Schoening | Oct 4, 2018 | Industry News
IBM announced the general availability of Watson Assistant for Marketing, an AI-powered assistant that aims to help marketers improve campaign management and streamline analytics. The announcement was made at MarTech East, which was held October 1-3 in Boston. Watson...
by Elise Schoening | Oct 3, 2018 | Industry News
Marketo, which was recently acquired by Adobe, announced a fall ’18 release that features updates designed to improve the customer experience, streamline campaign management and enhance analytics. Marketo Sales Engage, which aims to increase sales productivity...
by Elise Schoening | Oct 3, 2018 | Industry News
The role of the sales rep is not dead. In fact, nearly 70% of B2B buyers said they still want to interact with a sales representative and 38% believe interacting with a sales rep is more productive than conducting research on their own, according to a new report from...
by Brian Anderson | Oct 3, 2018 | Industry News
B2B marketing leaders looking to grow their teams realize that they must adapt to meet the needs of their buyers — as well as exceed business goals. Research from the Economist Intelligence Unit (EIU) shows that roughly 80% of marketing executives say they need to...
by Klaudia Tirico | Oct 3, 2018 | Blog
“Summer reading” may be a thing, but in my opinion, Fall is the ultimate season for snuggling up at home with a good book and a pumpkin spiced latte — preferably after a long day of apple picking and wine tasting while wearing plaid. Is the Millennial in me...
by Elise Schoening | Oct 2, 2018 | Financial News
Liferay, a digital experience platform (DXP) provider, acquired a controlling interest in the ABM company Triblio, committing to an ongoing investment in the company’s ABM efforts. Terms of the deal were not disclosed. With the investment, Triblio plans to...
by Brian Anderson | Oct 1, 2018 | Blog, Podcasts
In a discussion with Demand Gen Report, Scott Vaughan, CMO of Integrate, shared some of the main qualities that he has seen have a positive impact on the growth of the industry. Vaughan also discussed Integrate’s recent B2B Game Changers Revenue Marketers...
by Elise Schoening | Oct 1, 2018 | Solution Spotlight
Koble is a B2B matchmaking platform that aims to simplify the customer journey by matching prospects with relevant companies, products and people. The Koble platform is designed to spark genuine conversations between buyers and sellers by empowering users to post...
by Klaudia Tirico | Sep 28, 2018 | Industry News
As the world moves into the fourth industrial revolution, the key to success is having a connection with your customers. This was a key theme of Salesforce’s annual conference Dreamforce, held this year in San Francisco on Sept 25-28, 2018. During his opening...
