by Elise Schoening | Oct 11, 2018 | Industry News
Sitecore, a customer experience management company, has entered a definitive agreement to acquire Stylelabs, a content marketing management provider. Terms of the deal were not disclosed. Stylelabs provides digital asset management, marketing resource management and...
by Elise Schoening | Oct 10, 2018 | Industry News
Moz, a SEO software provider, announced plans to acquire STAT Search Analytics, a rank tracking and search engine results page (SERP) analytics company. The announcement was made in a joint video blog post featuring Moz CEO Sarah Bird and STAT CEO Rob Bucci. The...
by Elise Schoening | Oct 10, 2018 | Industry News
The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows that 82% of CMOs have goals tied directly to revenue. As such, modern marketers are taking an active approach to measuring and accelerating pipeline — a...
by Elise Schoening | Oct 9, 2018 | Industry News
InsideView, a targeting, sales and marketing intelligence software provider, updated its Insights targeting intelligence tool with a new integration to Microsoft’s AI-powered Relationship Assistant. The integration aims to position users to better find and...
by Andrew Gaffney | Oct 9, 2018 | Industry News
Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when Leadspace and Radius announced plans to merge back in April. What was interesting, however, was how the companies would integrate to become...
by Brian Anderson | Oct 8, 2018 | Blog, Podcasts
In a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in the B2B marketplace. Cunningham also shares his thoughts on how B2B organizations can leverage emerging AI capabilities and predictive analytics to enhance...
by Elise Schoening | Oct 8, 2018 | Industry News
Affinity, a relationship intelligence platform, unveiled Alliances, a new solution designed to help marketing professionals expand their network with real-time insights of top connections to make introductions for prospective customers and companies. The solution is...
by Manish Dudharejia, E2M Solutions Inc. | Oct 8, 2018 | Demanding Views
In today’s fast-paced and highly competitive market, innovation is essential for B2B companies if they want to stay relevant. But what qualities make a B2B brand innovative? First of all, a drive for change is necessary for innovation and growth. Sticking to the...
by Elise Schoening | Oct 8, 2018 | Solution Spotlight
TrendHub, a cloud-based, AI-powered content and market intelligence solution from ScribbleLive, is designed to monitor content, topics and keywords to gain deeper insights on buyer and market trends. Powered in part by IBM Watson, TrendHub aims to help users discover...
by Elise Schoening | Oct 4, 2018 | Industry News
IBM announced the general availability of Watson Assistant for Marketing, an AI-powered assistant that aims to help marketers improve campaign management and streamline analytics. The announcement was made at MarTech East, which was held October 1-3 in Boston. Watson...
by Elise Schoening | Oct 3, 2018 | Industry News
Marketo, which was recently acquired by Adobe, announced a fall ’18 release that features updates designed to improve the customer experience, streamline campaign management and enhance analytics. Marketo Sales Engage, which aims to increase sales productivity...
by Elise Schoening | Oct 3, 2018 | Industry News
The role of the sales rep is not dead. In fact, nearly 70% of B2B buyers said they still want to interact with a sales representative and 38% believe interacting with a sales rep is more productive than conducting research on their own, according to a new report from...
