by Brian Anderson | Oct 3, 2018 | Industry News
B2B marketing leaders looking to grow their teams realize that they must adapt to meet the needs of their buyers — as well as exceed business goals. Research from the Economist Intelligence Unit (EIU) shows that roughly 80% of marketing executives say they need to...
by Klaudia Tirico | Oct 3, 2018 | Blog
“Summer reading” may be a thing, but in my opinion, Fall is the ultimate season for snuggling up at home with a good book and a pumpkin spiced latte — preferably after a long day of apple picking and wine tasting while wearing plaid. Is the Millennial in me...
by Elise Schoening | Oct 2, 2018 | Financial News
Liferay, a digital experience platform (DXP) provider, acquired a controlling interest in the ABM company Triblio, committing to an ongoing investment in the company’s ABM efforts. Terms of the deal were not disclosed. With the investment, Triblio plans to...
by Brian Anderson | Oct 1, 2018 | Blog, Podcasts
In a discussion with Demand Gen Report, Scott Vaughan, CMO of Integrate, shared some of the main qualities that he has seen have a positive impact on the growth of the industry. Vaughan also discussed Integrate’s recent B2B Game Changers Revenue Marketers...
by Elise Schoening | Oct 1, 2018 | Solution Spotlight
Koble is a B2B matchmaking platform that aims to simplify the customer journey by matching prospects with relevant companies, products and people. The Koble platform is designed to spark genuine conversations between buyers and sellers by empowering users to post...
by Klaudia Tirico | Sep 28, 2018 | Industry News
As the world moves into the fourth industrial revolution, the key to success is having a connection with your customers. This was a key theme of Salesforce’s annual conference Dreamforce, held this year in San Francisco on Sept 25-28, 2018. During his opening...
by Brian Anderson | Sep 28, 2018 | Financial News
PFL, a tactile marketing automation company, announced new capital expenditures that the company states will help further expand its capabilities for current and future clients. The four key investment initiatives intend to accelerate client acquisition and delivered...
by Ed Breault, Aprimo | Sep 28, 2018 | Demanding Views
If your brand’s way of delivering customer experiences is ad hoc and doesn’t scale, you need to think differently to remain competitive in today’s environment. That’s because you’re no longer just vying for buyer attention for your...
by Elise Schoening | Sep 28, 2018 | Industry News
Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost conversion rates. The new features position marketers to: Create...
by Elise Schoening | Sep 27, 2018 | Industry News
Bigtincan, a sales enablement platform, unveiled a new SaaS solution for Salesforce that aims to use data science and AI to improve content recommendations and strategies for Salesforce users. The announcement was made at Dreamforce, which is taking place September...
by Klaudia Tirico | Sep 26, 2018 | Industry News
Demandbase, an ABM platform, announced an expanded partnership with Salesforce Pardot at Dreamforce 2018. The new product integration aims to provide B2B marketers with a more efficient ABM experience by allowing them to access Demandbase’s anonymous website...
by Elise Schoening | Sep 26, 2018 | Financial News
ZoomInfo, a B2B contact database company, has acquired Datanyze, a technographic data provider, for an undisclosed amount. By adding technographic data from Datanyze into its platform, ZoomInfo aims to provide greater contact and account intelligence and send...
