by By Matt Amundson, EverString | Sep 7, 2018 | Demanding Views
In 2018, sales and marketing professionals have access to data we would have never thought possible just a few years ago. Today, teams can get a picture of which companies out of their total addressable market (TAM) are the best fit for their business. It’s also...
by Brian Anderson | Sep 7, 2018 | Industry News
Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising. The company’s new Targeting Solution, which is part of the Demandbase ABM...
by Elise Schoening | Sep 6, 2018 | Industry News
LogMeIn, a SaaS collaboration platform, unveiled updates to GoToWebinar designed to improve the webinar management tool’s usability and analytics. The updated dashboard aims to help marketers easily view current and past webinars, review analytics and publish...
by Elise Schoening | Sep 6, 2018 | Industry News
Salesforce released updates to its Sales Cloud Platform designed to help companies execute the entire sales process within the platform. The announcement includes three key features, High Velocity Sales, Salesforce Billing and Pardot for marketing, which aim to...
by Brian Anderson | Sep 6, 2018 | Industry News
In the early days of demand generation, the traditional funnel excelled at helping businesses streamline their processes to move prospective customers from the top of the funnel to closed business. However, there has been a movement within the B2B marketplace toward...
by Brian Anderson | Sep 6, 2018 | Industry News
HubSpot has launched new Sales Hub and Service Hub offerings and updates to its Marketing Hub products, which the company has bundled into a new Enterprise Growth Suite. The company also unveiled new video creation, management and analytics features to its platform to...
by Sal LoSauro | Sep 5, 2018 | Blog
Welcome to my new blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and...
by Elise Schoening | Sep 5, 2018 | Industry News
The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen Report’s 2018 B2B Buyers Survey, 65% of buyers rate B2B...
by Elise Schoening | Sep 5, 2018 | Industry News
Engagio, a marketing orchestration software, announced Cheryl Chavez as the company’s new Chief Product Officer and Inger Rarick as VP of Customer Success. Chavez previously worked as Group Vice President of Product Management and UX at Marketo. Rarick comes to...
by Brian Anderson | Sep 5, 2018 | Industry News
Drift, a conversational marketing and sales platform, unveiled new products, partnerships and an acquisition at HYPERGROWTH 2018, the company’s annual event hosted in Boston. The announcements enable Drift customers to quickly engage with prospects by removing...
by Demand Gen Report Team | Sep 4, 2018 | Blog, Podcasts
In an exclusive interview with Demand Gen Report’s Andrew Gaffney, Drift’s VP of Marketing, Dave Gerhardt, gave the publication an inside look at the company’s latest product announcements, including its new AI assistants for marketing and sales and...
by Kevin Joyce, The Pedowitz Group | Sep 4, 2018 | Demanding Views
How can firms operationalize the customer experience and create customers for life? It is great to talk about it, make it a company-wide initiative, pound our fists on the boardroom table and commit to becoming customer-centric, but what are the actual steps marketing...
