by Brian Anderson | Sep 6, 2018 | Industry News
HubSpot has launched new Sales Hub and Service Hub offerings and updates to its Marketing Hub products, which the company has bundled into a new Enterprise Growth Suite. The company also unveiled new video creation, management and analytics features to its platform to...
by Sal LoSauro | Sep 5, 2018 | Blog
Welcome to my new blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and...
by Elise Schoening | Sep 5, 2018 | Industry News
The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen Report’s 2018 B2B Buyers Survey, 65% of buyers rate B2B...
by Elise Schoening | Sep 5, 2018 | Industry News
Engagio, a marketing orchestration software, announced Cheryl Chavez as the company’s new Chief Product Officer and Inger Rarick as VP of Customer Success. Chavez previously worked as Group Vice President of Product Management and UX at Marketo. Rarick comes to...
by Brian Anderson | Sep 5, 2018 | Industry News
Drift, a conversational marketing and sales platform, unveiled new products, partnerships and an acquisition at HYPERGROWTH 2018, the company’s annual event hosted in Boston. The announcements enable Drift customers to quickly engage with prospects by removing...
by Demand Gen Report Team | Sep 4, 2018 | Blog, Podcasts
In an exclusive interview with Demand Gen Report’s Andrew Gaffney, Drift’s VP of Marketing, Dave Gerhardt, gave the publication an inside look at the company’s latest product announcements, including its new AI assistants for marketing and sales and...
by Kevin Joyce, The Pedowitz Group | Sep 4, 2018 | Demanding Views
How can firms operationalize the customer experience and create customers for life? It is great to talk about it, make it a company-wide initiative, pound our fists on the boardroom table and commit to becoming customer-centric, but what are the actual steps marketing...
by Elise Schoening | Aug 31, 2018 | Solution Spotlight
Sigstr Pulse, a relationship marketing platform, is designed to use AI to analyze employee email and calendar patterns to provide insights into the quality of relationships and engagement within target accounts, locations or segments. FEATURES/FUNCTIONALITY The...
by Elise Schoening | Aug 30, 2018 | Industry News
Return Path, an email data solutions provider, released new tools designed to help marketers improve email deliverability and management. The Universal Feedback Loop aims to notify marketers when one of their emails is marked as spam by a subscriber. The tool is...
by Terry Moffatt, Channel Marketer Report | Aug 29, 2018 | Industry News
To ensure that established or new indirect sales programs can help vendors distance themselves from the competition, it is imperative that companies provide the support and incentives necessary to enable and encourage partners to become more effective marketers....
by Elise Schoening | Aug 29, 2018 | Industry News
Marketo has appointed Mika Yamamoto as Global President. The company said she will focus on supporting and enhancing an end-to-end customer experience, as well overseeing the planning, engagement and measurement capabilities of the marketing automation platform....
by Andrew Gaffney | Aug 29, 2018 | Blog
We recently wrapped up our seventh annual B2B Buyers Survey, and, as always, were intrigued to hear straight from more than 200 executives who had been directly involved in a B2B purchase decision (with 72% being the primary decision maker) in the past 12 months. Some...
