by Klaudia Tirico | Aug 23, 2018 | Industry News
For a long time, content marketing has been defined (or assumed) as simply “creating content,” but this mindset is destined for failure. “Creating content is not enough,” said Randy Frisch, CMO of Uberflip, during his keynote presentation at the company’s annual...
by Demand Gen Report Team | Aug 23, 2018 | Blog, Podcasts
In a quick-hitting conversation on the show floor at Conex 2018, taking place in Toronto, Canada August 21-22, Demand Gen Report’s Klaudia Tirico and Randy Frisch, CMO of Uberflip, discuss the three key things that make up a true and effective content...
by Elise Schoening | Aug 22, 2018 | Industry News
Marketo announced a three-year strategic partnership with Televerde, a B2B demand generation and sales solutions provider, to create a SDR-as-a-Service that aims to help marketers maximize efficiency and grow revenue. The SDR-as-a-Service offering is designed to...
by Elise Schoening | Aug 21, 2018 | Industry News
Integrate, a demand marketing orchestration software provider, announced the winners of its 2018 B2B Game Changers Revenue Marketers Spotlight awards. The awards are designed to recognize B2B marketers who are expertly managing marketing processes to drive revenue....
by Klaudia Tirico | Aug 21, 2018 | Industry News
B2B companies that focus on understanding how prospects and customers consume and interact with content are positioned to generate 8x more views and 7x higher conversions, according to a new Content Experience Report by Uberflip. The inaugural report, released at...
by Terry Moffatt, Channel Marketer Report | Aug 20, 2018 | Blog
via GIPHY As companies strive to drive more revenue through channel organizations, corporate demand gen teams may find their to-do lists are growing. During ChannelWeek, a brand new webcast series hosted by Demand Gen Report and our sister publication, Channel...
by Elise Schoening | Aug 20, 2018 | Solution Spotlight
SiteBuilder, a SaaS platform from ChannelNet, aims to help marketing and sales teams streamline workflows and improve the customer experience. FEATURES/FUNCTIONALITY SiteBuilder is designed to serve as a comprehensive B2B portal that can meet various business needs....
by Demand Gen Report Team | Aug 17, 2018 | Blog, Podcasts
In a conversation on the show floor at #FlipMyFunnel in Boston last week, Demand Gen Report’s Brian Anderson sat down with Terminus CEO Eric Spett to discuss the latest updates to the company’s account-based platform and how aims to become a command center...
by Manish Dudharejia, E2M Solutions Inc. | Aug 17, 2018 | Demanding Views
Big Data analytics is a field that is advancing by the hour. In marketing, these insights have become the lifeblood of successful campaigns. However, while nearly everyone in the business world knows how important Big Data power is, only 44% actually trust it enough...
by Brian Anderson | Aug 16, 2018 | Industry News
LinkedIn has launched new features for Sales Navigator, which the company stated will position users to expand existing customer relationships, acquire new business and maximize sales productivity. The new Deals feature aims to help reps better understand and manage...
by Brian Anderson | Aug 15, 2018 | Industry News
B2B marketing teams continue to strive towards increasing their overall efficiency to produce programs that drive pipeline. Research from Salesforce shows that high-performing marketing teams are 12.8x more likely than underperforming teams to heavily coordinate...
by Terry Moffatt, Channel Marketer Report | Aug 14, 2018 | Blog
Considering the news reports about investments companies are making in their indirect sales programs, the timing of ChannelWeek, a week-long webinar series providing insights on proven best practices in channel marketing and the tools and technologies that enable...
