by Brian Anderson | Aug 9, 2018 | Industry News
As the maturity of account-based strategies within the B2B marketplace continues, practitioners are finding that a unified organization around account frameworks and goals consistently leads to more authentic relationships with current and potential customers. This...
by Klaudia Tirico | Aug 9, 2018 | Industry News
Dun & Bradstreet has entered into a definitive agreement to be acquired by an investor group led by CC Capital, Cannae Holdings, as well as funds affiliated with Thomas H. Lee Partners, L.P. and a group of other distinguished investors. According to a...
by Brian Anderson | Aug 9, 2018 | Industry News
Terminus unveiled new product announcements tied to the growing need for account-based companies to better understand their target account lists, how they engage with potential customers and how it impacts sales conversations. The company’s new Account-Based...
by Brian Anderson | Aug 8, 2018 | Industry News
All of the winners and presenters on stage! Congratulations to all! #ABMies #FlipMyFunnel pic.twitter.com/BJvAN8VXVt — #FlipMyFunnel (@FlipMyFunnel) August 8, 2018 #FlipMyFunnel, an account-based marketing and sales community hosted by Terminus, has announced the...
by Terry Moffatt, Channel Marketer Report | Aug 8, 2018 | Industry News
With as much as 70% of all world trade being sold though indirect channels, B2B companies are working hard to launch channel programs or enhance those already in place. Last month, Agiloft a business software provider, announced a 67% increase in channel sales in...
by Klaudia Tirico | Aug 8, 2018 | Industry News
Sigstr, an email signature marketing solution provider, has launched Sigstr Pulse, a new relationship marketing platform designed to map employee networks with AI. Sigstr Pulse positions marketers to monitor whether sales reps are engaging with marketing leads, review...
by Elise Schoening | Aug 7, 2018 | Industry News
HubSpot released Conversations, a new tool designed to build stronger one-to-one relationships with customers through enhanced messaging features. Conversations includes a collaborative inbox, where marketers can manage all email and chat conversations with a...
by Chris Nixon, CaliberMind | Aug 6, 2018 | Blog
While account-based marketing (ABM) has proven to deliver higher ROI than other types of marketing, if you use ABM by itself, you’re missing out on potential revenues. That’s because marketers also need inbound demand gen tactics to supplement and support...
by Elise Schoening | Aug 6, 2018 | Solution Spotlight
Scout, a new sales technology platform from the Miller Heiman Group, is designed to leverage data and analytics to predict which seller actions are the most effective. The platform aims to combine Miller Heiman Groups’ strategic selling methodology with...
by Joe Cronin, ConnectLeader | Aug 3, 2018 | Demanding Views
An outbound sales cadence is a must-have for your sales process, but not every cadence is identical. Your outbound sales cadence will vary based on your industry, audience and corporate culture. That means each organization needs to create a totally unique cadence, as...
by Elise Schoening | Aug 3, 2018 | Industry News
In June, the B2B software and services review platform G2 Crowd announced that three of its co-founders would be returning to their original roles at the company. Godard Abel returned as CEO. Tim Handorf moved from CEO to President and Matt Gorniak left Salesforce to...
by Elise Schoening | Aug 2, 2018 | Case Studies
Fujitsu wanted to roll out a formal employee advocacy program that would make it easy for employees to find and share content. The company turned to Oktopost, a social engagement platform, to streamline its employee advocacy efforts and track engagement. The...
