by Klaudia Tirico | Jul 25, 2018 | Blog
Most marketers don’t automatically think of data and analytics when it comes to ABM. However, industry experts agree that ABM is a data and analytics challenge because you have to leverage data and analytics to understand who you’re going to target, what...
by Elise Schoening | Jul 25, 2018 | Industry News
Marketo announced a new partnership with B2B intent data provider Bombora to help its users identify and convert potential customers using intent data from Bombora’s Customer Surge Analytics solution. The partnership, which builds off Marketo’s recent...
by Elise Schoening | Jul 25, 2018 | Industry News
Maintaining quality data is a common challenge for most B2B marketers. In fact, new research from Lotame, a data management platform, revealed that 60% of marketers are concerned with the quality of data provided by data sellers. The study, which surveyed 300...
by Elise Schoening | Jul 23, 2018 | Solution Spotlight
Shared Spaces, a new sales enablement platform from Showpad, aims to help sales teams build custom sites for prospects and facilitate personalized interactions between buyers and sellers. It is positioned to provide a secure and navigable space where relevant content...
by By: Mark Aboud, SAP | Jul 20, 2018 | Demanding Views
Since the introduction of SPIN selling in the early ‘80s, the world of B2B customer engagement has seen steady innovation. Telephone cold calling, voicemail and emails became vital tools used to let prospects know you wanted to talk to them. When you did get a...
by Elise Schoening | Jul 19, 2018 | Industry News
True Influence, an ABM platform provider, launched InsightBASE Version 2.0. The updated account acceleration platform aims to help businesses monitor the online activity of prospective buyers. InsightBASE Version 2.0 is designed to identify intent signals from web...
by Elise Schoening | Jul 18, 2018 | Industry News
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey...
by Elise Schoening | Jul 18, 2018 | Industry News
HubSpot has released the Marketing Hub Starter, a software hub designed to equip growing businesses with the tools to engage and nurture leads. The new release aims to consolidate marketing tools into a single, easy-to-use platform. It is positioned to build on the...
by Elise Schoening | Jul 17, 2018 | Financial News
Salesforce, a cloud-based CRM platform, announced that it has signed a definitive agreement to acquire Datorama, an AI-powered marketing intelligence platform. Terms of the deal were not disclosed. According to a press release, the acquisition will be used to...
by Sal LoSauro | Jul 17, 2018 | Blog
Welcome to my new blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and...
by Demand Gen Report Team | Jul 16, 2018 | Industry News
In a climate where buyers are expecting and demanding relevant engagement at every touch point, B2B organizations are looking for deeper intelligence on buying signals, even before a prospect visits their website or fills out a registration form. While activity data...
by Elise Schoening | Jul 16, 2018 | Solution Spotlight
MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. The platform uses streaming predictive analytics to deliver...
