by Brian Anderson | Jun 21, 2018 | Industry News
At this week’s 2018 Growth Acceleration Summit hosted by ZoomInfo, the discussions and sessions revolved around the common theme of leveraging data and insights to have more meaningful conversations with target audiences. However, this did not solely mean...
by Elise Schoening | Jun 21, 2018 | Financial News
Bigtincan, a sales enablement platform, announced that it had acquired Zunos, a sales training and enablement platform, for an initial payment of $3.25 million. The acquisition, which is expected to be completed in July, also includes payment incentives based on Zunos...
by Brian Anderson | Jun 20, 2018 | Industry News
When Act-On Software announced the appointment of Kate Johnson as its new CEO, it also revealed a plan to restructure and consolidate its North American offices back to Portland, Oregon. The company stated that the initiative is designed to better align...
by Elise Schoening | Jun 20, 2018 | Blog
The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media. According to the DMA,...
by Brian Anderson | Jun 19, 2018 | Industry News
ZoomInfo, the B2B account and contact database platform, unveiled enhancements to its ReachOut offering, as well as a new integration with HubSpot. Announced at the 2018 Growth Acceleration Summit held in Boston June 18-20, the new updates and integration position...
by Elise Schoening | Jun 19, 2018 | Industry News
Sitecore, an experience management software, has integrated its Experience Manager and Experience Platform with Salesforce Marketing Cloud. The first phase of the integration is designed to streamline the digital marketing process and help marketing teams improve...
by Elise Schoening | Jun 18, 2018 | Industry News
SurveyMonkey, an online survey software provider, announced that its parent company, SVMK Inc., has confidentially filed for an initial public offering (IPO) with the Securities and Exchange Commission (SEC). The number of shares and the price per share have not yet...
by Elise Schoening | Jun 18, 2018 | Industry News
DiscoverOrg, a sales and marketing intelligence provider, has unveiled enhancements to its ListMatch tool, which is designed to provide sales and marketing teams with accurate, comprehensive data for accounts and contacts. The new feature, Person Matching, enables...
by Elise Schoening | Jun 18, 2018 | Solution Spotlight
SmartSuite, an end-to-end data management solution from ReachForce, is designed to verify, standardize and enrich contact and account data in real-time. The solution aims to help organizations adopt a data-first approach to their marketing and sales activities....
by Jordan Teicher, Editor-in-Chief, Contently | Jun 15, 2018 | Demanding Views
I received 41 emails about the General Data Protection Regulation (GDPR) in May. For some, 41 may sound modest. Every brand, publisher and tech company has to send these notifications explaining their new privacy policies. As we’ve seen over the last few weeks,...
by Terry Moffatt, Contributing Writer | Jun 13, 2018 | Industry News
When ARO, the fluid management division of Ingersoll Rand, implemented a new partner relationship management (PRM) solution to support its channel ecosystem, a delighted partner called the company’s partner platform “the holy grail. No other manufacturer we...
by Brian Anderson | Jun 13, 2018 | Blog
The future of selling, marketing and B2B customer experience continues to evolve and grow. B2B marketing and sales teams are always pushing the envelope, working more closely together to boost efficiency, close deals faster and accelerate growth. Lots of innovation is...
