by Elise Schoening | May 2, 2018 | Industry News
Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to overlook Millennials, who now comprise the largest generation in the workforce, according to the Pew Research Center, and are positioned to influence...
by Elise Schoening | May 1, 2018 | Industry News
Marketo announced new products at its company’s annual conference, Marketo Nation Summit, in San Francisco this week. The products, Marketo Sky, Marketo Sales Engage and Marketo Performance Insights, will be integrated into the Marketo Engagement...
by Elise Schoening | May 1, 2018 | Industry News
Contently, a content marketing platform, has released ContentlyOne, an all-in-one solution for marketers to create content across the entire buyer journey. The platform is designed to use machine learning to provide users with better insight into content strategy,...
by Elise Schoening | Apr 30, 2018 | Industry News
Radius, a data and predictive marketing software provider, has announced plans to merge with Leadspace, an audience management platform. The merger aims to create a combined, comprehensive data intelligence platform under the Radius brand. With added capabilities from...
by Elise Schoening | Apr 30, 2018 | Industry News
Marketo announced the acquisition of Bizible, a B2B marketing attribution and planning software, during its annual Marketing Nation Summit this week. The acquisition aims to combine tools from both companies to provide marketers with enhanced, full-funnel...
by Mike Burton, Bombora | Apr 27, 2018 | Demanding Views
At the moment, it feels as if our national focus is on winning. Across business, politics and sports, the analysis of every pact, deal, contract or trade boils down to evaluating who walked away the victor. Those involved in deals will spend a great amount of time...
by Elise Schoening | Apr 27, 2018 | Solution Spotlight
LeanData’s Territory Management capability aims to help sales and marketing teams execute go-to-market strategies that seamlessly automate complex territory lead routing and distribution. The Territory Management capability is designed to add depth and breadth...
by Elise Schoening | Apr 26, 2018 | Industry News
Integrate, a demand orchestration platform, has announced a new partnership with Bombora, an intent data provider. The partnership is designed to give Integrate users full access to intent data from Bombora’s Company Surge Analytics platform, which will position...
by Elise Schoening | Apr 26, 2018 | Case Studies
NDash, a SaaS content creation platform, needed to find a marketing solution with all the standard automation functions, as well as excellent customer service. The company turned to Mautic, a marketing cloud provider. The Challenge NDash had a difficult time finding a...
by Elise Schoening | Apr 25, 2018 | Blog
Today’s time-starved B2B marketers and buyers prefer short-form, easy-to-digest content, according to Demand Gen Report’s 2018 Content Preferences Survey. It is no surprise that podcasts have become a key channel for both business-related thought...
by Elise Schoening | Apr 25, 2018 | Financial News
Uberflip, a cloud-based content experience platform, has raised $32 million in Series A funding led by Updata Partners, a growth equity firm focused on technology. Uberflip plans to use the funds to fuel ongoing product development for enabling personalized content...
by Elise Schoening | Apr 24, 2018 | Industry News
Intercom, a customer messaging platform, has released Messenger, a new tool designed to streamline workflows and connect with third-party platforms to provide buyers with all the information they need in a single, centralized location. Businesses can add Messenger to...
